Grey Group Singapore And ZALORA Help Men To Find The Right Gift

Grey Group Singapore And ZALORA Help Men To Find The Right Gift
SHARE
THIS



Research has shown that 86 per cent of men tends to give women the wrong gift in the month of love (February). In order to help men solve this age-old problem, Grey Group Singapore and ZALORA collaborated and launched the Gift Buddy.

The Gift Buddy is a first-of-its-kind personalised web banner that specifically targets a woman’s partner. With a tweak to the retargeting banner technology, it now tells her partner what products she has browsed and intends to buy on Zalora.com.

The Gift Buddy is a novel media solution which opens up new possibilities in how we perceive and use display banners.

“Unlike standard retargeting banners that target the shoppers, the gift buddy banners retarget and re-route banners to the partners. It’s a fresh take on how innovatively banners can be used and introduces new possibilities in how we can use retargeting,” said Low Jun Jek, executive creative director, Grey Digital Singapore.

“With this originative tweak to the display banner done by Grey Group Singapore, gifting has just got a lot more accurate and easier for our customers with the Gift Buddy,” said Stephanie Seow, online marketing manager, ZALORA.

The Gift Buddy is available across five countries; Hong Kong, Indonesia, Malaysia, Philippines, and Singapore.

Credit
Grey Group Singapore
Chief Creative Officer: Ali Shabaz
Executive Creative Director: Low Jun Jek
Creative Director: Nrusingha Choudhury
Head of Art: Shante Lee
Art Director: Herbert Pradjaja
Interactive Designer: Ang Peng Lin
Copywriter: Marielle Encarnacion
Creative Technologist: Ong Su Hui
Developer: Balasubramaniyan Suruliraj
Head of Digital Client Services: Sharon Siew
Grey Group Asia Pacific
Regional Director, PR & Corporate Communications: Huma Qureshi
Regional Corporate Communications Executive: Pang Yanrong

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?