In a significant move by the Victorian State Government, Public Transport Victoria now delivers all-night public transport on weekends in Melbourne.
GPY&R Melbourne has created a campaign to launch the Night Network, showcasing how public transport can ‘Open Up Your Night’ and cementing Melbourne as the late-night capital of Australia.
The Night Network launched on January 1, and is a 12-month trial that provides all-night trains, trams and buses in the metropolitan area, and a 2am coach service to key regional centres. It will allow Victorians to travel from restaurants to theatres to bars, or simply to and from work hassle-free.
TV commercials air cross the state, and outdoor media will appear throughout the train, tram and bus network.
Executive Creative Director: Ben Coulson
Creative Director: Jake Barrow
Copywriter: James Wills
Art Director: Shane Dawson
Executive Producer: Romanca Jasinski
Senior Account Director: Matthew Hunt
Senior Account Manager: Sarah Naumoski
Account Manager: Louise Brugman
PTV General Manager, Marketing: Philip Askew
PTV Campaigns Manager: Amy McBride
PTV Marketing Coordinator: Nicole Gottliebsen
Production Company: Airbag
Director: Adrian Bosich
Producer: Alice Grant
Director of VFX: Airbag – Nick Wright
Editor: Terence Race
Music: Tobi Music
Sound Studio: Flagstaff Studios
Sound Engineer: Paul Le Couteur