GPY&R Melbourne Opens Up Your Night With PTV

GPY&R Melbourne Opens Up Your Night With PTV

In a significant move by the Victorian State Government, Public Transport Victoria now delivers all-night public transport on weekends in Melbourne.

GPY&R Melbourne has created a campaign to launch the Night Network, showcasing how public transport can ‘Open Up Your Night’ and cementing Melbourne as the late-night capital of Australia.

The Night Network launched on January 1, and is a 12-month trial that provides all-night trains, trams and buses in the metropolitan area, and a 2am coach service to key regional centres. It will allow Victorians to travel from restaurants to theatres to bars, or simply to and from work hassle-free.

TV commercials air cross the state, and outdoor media will appear throughout the train, tram and bus network.


Executive Creative Director: Ben Coulson

Creative Director: Jake Barrow

Copywriter: James Wills

Art Director: Shane Dawson

Executive Producer: Romanca Jasinski

Senior Account Director: Matthew Hunt

Senior Account Manager: Sarah Naumoski

Account Manager: Louise Brugman

PTV General Manager, Marketing: Philip Askew

PTV Campaigns Manager: Amy McBride

PTV Marketing Coordinator: Nicole Gottliebsen

Production Company: Airbag

Director: Adrian Bosich

Producer: Alice Grant

Director of VFX:  Airbag – Nick Wright 

Editor: Terence Race

Music: Tobi Music

Sound Studio: Flagstaff Studios

Sound Engineer: Paul Le Couteur


Please login with linkedin to comment

Aaron Tobin

Latest News

Instagram Updates Its Shopping Tools
  • Marketing
  • Media

Instagram Updates Its Shopping Tools

Instagram has given its shopping tools a spring clean & polish. Hence, why this comes with a slight whiff of ammonia.

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production
  • Media

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production

Post-production facility Blue Post has expanded its team with the appointment of industry veteran Dave Hollingsworth as director of post-production. Hollingsworth’s appointment marks his return to Australia after 14 years working overseas with some of the world’s best directors, including Peter Jackson, Guillermo Del Toro, Steven Spielberg, Taika Waititi and Neill Blomkamp. Blue Post managing […]