Gosford Classic Car Museum Selects Red Agency As PR Partner

Gosford Classic Car Museum Selects Red Agency As PR Partner
SHARE
THIS



Gosford Classic Car Museum has appointed Red Agency to handle its PR as the business seeks to drive visitation numbers and increase consumer awareness.

Owned and established by Tony Denny in 2016, the Museum is already Australia’s biggest private car collection and the largest car museum in the southern hemisphere, showcasing some 450 vehicles valued at more than $70 million.

Red Agency will be responsible for supporting Gosford Classic Car Museum’s regular events while engaging Australian and international audiences.

Gosford Classic Car Museum’s marketing, PR and events manager, Kim Bradley, said: “We’re thrilled to be working with Red Agency, gearing up to take Gosford Classic Car Museum to the next level in 2017.

“Tony has worked hard to build and maintain this fantastic collection, and with Red Agency working as an extension of our team, we can continue to build on the momentum.”

Red Agency’s Sydney principal, Jackie Crossman, said: “We are proud to partner with Gosford Classic Car Museum so soon after its launch in Australia, and look forward to delivering strong results in the year ahead.

“Our PR program aims to truly move the needle for the museum, increasing visitors as well as consumer interest in these beautiful, classic cars.”

To kick things off, the museum will be participating in NSW Kids in Need’s World’s Largest Open House on Sunday April 30, which will raise money for NSW Kids In Need, a collection of children’s charities.

For one day only, tickets to the museum will be $10 (half the normal adult admission price) and all daily takings will be going to the children’s charities.

The Museum will hand-pick iconic classic cars to be displayed on Sydney’s Garden Island for the media launch on Tuesday.

Latest News

Australia Welcomes The Meerkats To The Neighbourhood With Open Paws
  • Campaigns

Australia Welcomes The Meerkats To The Neighbourhood With Open Paws

Leading comparison service Compare the Market launched its ‘Simplesness’ philosophy to the nation on Sunday night via its latest TVC, announcing the meerkats’ big move to the Land Down Under to spread their important message. The TVC – ‘BBQ’ – sees our favourite Russian meerkats move in next door, to introduce their new neighbours to […]

Bashful Group Launches Specialist Creative Agency
  • Advertising

Bashful Group Launches Specialist Creative Agency

Bashful Group has unveiled a new specialist creative agency that provides 360-degree services across the luxury, fashion, beauty and lifestyle sectors. Smile Agency was launched by Bashful Group CEO and co-founder Simon Bookallil, along with co-founder and creative director Emil Vrisakis and business director Jolene Cornford. It will offer services such as strategy, creative, production, […]

Apple Unveils ‘Better You’ Campaign For Launch Of The Latest Apple Watch
  • Advertising
  • Campaigns

Apple Unveils ‘Better You’ Campaign For Launch Of The Latest Apple Watch

They haven’t exactly taken the world by storm as Apple would’ve hoped, but it appears the planet’s first trillion dollar company is persevering with its Apple watches all the same. Cue latest campaign to promote the new Apple Watch Series 4. The campaign, titled ‘Better You’, shows a young bearded man morph into multiples of himself as he […]

by B&T Magazine

B&T Magazine
oOh! Taps Virgin Mobile CEO As Chief Customer Officer
  • Media

oOh! Taps Virgin Mobile CEO As Chief Customer Officer

oOh!Media has appointed former Virgin Mobile chief executive officer David Scribner as its chief customer officer, a new role to support the company’s strategy to deliver on its vision of being a new out of home media company. Scribner, one of the few former chief marketing officers who was elevated to CEO, brings proven experience in […]

Sunday TV Wrap: The Project’s Serena Williams Coup Fails To Rate As Ten’s Share Hits Worrying Low
  • Media

Sunday TV Wrap: The Project’s Serena Williams Coup Fails To Rate As Ten’s Share Hits Worrying Low

It was arguably The Sunday Project’s coup of the year – a one-on-one interview between star recruit Lisa Wilkinson and tennis ace Serena Williams, yet once again the show failed to pull an audience last night. Despite Williams’ reluctance to answer any questions about her recent US Open meltdown and Wilkinson’s admirable persistence, last night’s episode struggled to […]

by B&T Magazine

B&T Magazine
Officeworks & Initiative Renew Media Contract
  • Media

Officeworks & Initiative Renew Media Contract

After a closed review, Initiative has successfully renewed its national media planning and buying communications contract with one of Australia’s leading every-channel retailers, Officeworks. The renewal continues a partnership that started in 2008. Initiative drew heavily on its knowledge and experience in the review period to forecast tangible efficiencies and effectiveness for future Officeworks media investments. […]

Study: 93% Of Aussie Parents Want Water Marketed To Their Children
  • Marketing

Study: 93% Of Aussie Parents Want Water Marketed To Their Children

A new study by parent advocacy group Parents’ Voice has found that 93 per cent of Australian parents agree that water should be the default option in kids’ meals and have labelled the fast food outlets as main culprits for promoting sugary drinks. The advocacy group is increasing the pressure on fast food companies with a new […]

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine