Google France Made An Escape Room And Is Making Its ‘Prisoners’ Use Apps To Get Out

Google France Made An Escape Room And Is Making Its ‘Prisoners’ Use Apps To Get Out
SHARE
THIS



For some reason, Escape Rooms are suddenly cool, and despite films such as Saw making the concept of locked rooms and complex puzzles wildly unpopular, Google France has gone ahead and built one anyway.

According to AdWeek, Google France teamed up with We Are Social to create Première Pièce, an escape room that gives you and some friends 40 minutes to get out, using only Google’s own apps.

Apps required to solve puzzles include Search, Maps, Translate, Photos, Art & Culture and Cardboard.

It follows on from Instagram creating an escape room that exists on the platform for Toronto Film Festival last month, except this one is in real life and is even more claustrophobic.

A few examples of Google’s Escape Room puzzles include:

Google Translate: Posters on the walls are written in foreign languages and players have to translate to get the clues.

google-escape-room-1

Google Cardboard: At the end of the game, players have to find three symbols to unlock a laptop. Those symbols are hidden in a 360° landscape that players can find using Google Cardboard.

Google Search: Players have to unlock a four-figure padlock to find an item hidden in a safe, with the numbers requiring them to find the release date of two movies using a hero feature of Google Search, then add them to discover the right number that open the safe.

Google Hangout: In true Saw style, clues are handed out to players via creepy (fictional) owner of the room Julie, via the Google Hangout app.

google-escape-room-2

“This campaign shows off these applications and products to their full potential, while tapping into one of the biggest trends right now,” We Are Social managing director Sandrine Plasseraud said.

“Première Pièce brings people together both online and offline; it mirrors Google France’s creative vision and is the perfect campaign to kick off a long-term strategy of experimentation and innovation over the next year.”

Weird people with nothing better to do have ensured that reservations to play have fully booked out, but a crew of five YouTube stars plan on livestreaming the experience so stay tuned.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine