Internet domain registrar and web hosting company GoDaddy has announced the appointment of Tracy Hall as marketing director for Australia and New Zealand.
As marketing director, Hall will be responsible for positioning GoDaddy as the top-of-mind domain, hosting and website building partner for Australian small businesses and entrepreneurs through strategic direction, execution and marketing optimisation.
She will also responsible for expanding upon GoDaddy’s global marketing efforts while ensuring their translation locally, with a focus on maximising the customer lifecycle, and driving awareness of the brand and benefits of having a digital presence.
Hall joins GoDaddy from eBay, where she was head of brand and communications. Prior to that, she spent seven years working with Virgin Mobile as a senior brand and communications manager and broadband acquisition manager.
Hall has also held senior branding and marketing positions with AAPT, Absolute Capital and Stadium Australia.
Tara Commerford, GoDaddy’s vice president and managing director for Australia and New Zealand, said: “We are delighted to have Tracy join our growing team, bringing her deep experience delivering integrated marketing strategies to help encourage Australians to pursue their passions online.”
Commenting on her role, Hall said: “I’m thrilled to join a team that is so passionate about making a difference for small businesses – who are the powerhouse of the economy.
“There is incredible opportunity for GoDaddy to help fuel their passions and success by providing them with the tools they need to thrive.”