Global Study: 57% Of Aussies Say They Love Christmas (While 24% Admit To Dreading It)

Global Study: 57% Of Aussies Say They Love Christmas (While 24% Admit To Dreading It)
SHARE
THIS



A new international study by research firm YouGov has probed people around the globe’s reaction to Christmas with some rather surprising results.

The study asked people throughout Europe (France, Germany, Italy, Spain, Sweden, and the UK), plus the US and Australia, about their attitudes towards Christmas, including what they look forward to most and how they feel about the season in general.

When it came to we Aussies, a very high proportion (74 per cent) said it had become too materialistic. Some 24 per cent of us said we dreaded the day (57 per cent agreed they looked forward to it). Some 30 per cent of us don’t put up a tree. And the best part about Christmas? Aussies liked the over-eating and the time of work, apparently!

The best thing about Christmas?

All the nations surveyed said they enjoyed spending time with family and friends at Christmas. However, Australia didn’t rate a mention for enjoying “the Christmas eve meal” or “Christmas decorations”.

Screen Shot 2016-12-22 at 10.02.13 am

Is Christmas too materialistic?

Interestingly, Australia ranked third when it came to the over commercialisation of Christmas. The Spanish were most likely to agree with the sentiment (81 per cent) and the French least likely to agree (66 per cent).

Screen Shot 2016-12-22 at 10.06.43 am

Christmas excitement

The Germans are the ones to get most excited about the festive season according to the study with 68 per cent agreeing they look forward to it. The Spanish and the French are the least excited with only 42 per cent from both countries saying they looked forward to it. Equally, those two nations were also the most likely to dread the whole thing. Some 34 per cent of French respondents and 28 per cent of Spanish said they hated Santa’s pending arrival.

Screen Shot 2016-12-22 at 10.11.17 am

Christmas trees

The Germans were most likely to put up a real tree at 47 per cent, while 70 per cent of Italians erected an artificial one. The Swedes were the biggest Christmas scrooges with 35 per cent agreeing they couldn’t be bothered putting anything up at all.

Screen Shot 2016-12-22 at 10.14.41 am

Real or fake?

Again, the Germans were the biggest fans of taking an axe and chopping down a tree with 69 per cent agreeing they preferred a real Christmas tree. Only 37 per cent of Aussies wanted the real thing and 54 per cent preferred the good, old plastic artificial variety. We have no idea what the other nine per cent thought.

Screen Shot 2016-12-22 at 10.18.54 am

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]