Global Chairman of Ogilvy PR on connecting neuroscience, behavioural science and narrative theory

Global Chairman of Ogilvy PR on connecting neuroscience, behavioural science and narrative theory
SHARE
THIS



The Public Relations Institute of Australia (PRIA) announced Christopher Graves, Global Chairman of Ogilvy Public Relations (pictured) is bringing his  ‘roller coaster ride of a session’ – Brain, Behaviour, Story – to Australia.

He will reveal how three historic accidents can teach us to become master storytellers at the PRIA National Conference ‘Communication Innovation’ in Sydney in November.

An award-winning top news executive for two decades, Graves leverages the curiosity inherited from his former career to communicate a completely new view of changing minds and effective persuasion.

Graves was recently honoured with a Rockefeller Foundation Bellagio Residency for his work in connecting neuroscience, behavioural science and narrative theory for more effective storytelling.

The PRIA conference brings together over 20 PR and Communication leaders, including Social Commentator, writer and lecturer Jane Caro; Director of Digital Network at the ABC, Angela Clark;  CEO of the Climate Council, Amanda McKenzie – who will present on a range of topics from science communication to diversity in PR.

The conference is also a platform for learning about successful projects including Allison Lee, Director of Media and PR ant Destination NSW on how Vivid Sydney’s communications program translated into NSW visitation.

The two day conference (14-15 November) also combines the Golden Target Awards; celebrating the best of the best in PR and Communication.

Visit www.pria.com.au for more information and to register.

Please login with linkedin to comment

Corality Financial Group

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?