How To Get A Standout Homepage

How To Get A Standout Homepage
SHARE
THIS


What best describes you?

In the past, the shop window was critical in capturing the attention of consumers walking by. Now, that job falls to your home page, says DesignCrowd’s Jo Sabin.

Stores would present their current sales, top-selling products, and their logo and store name in the display window to help draw passers-by in the door.

Today, the homepage of a website works in just the same way.

First Impressions

A lot of companies, especially in their start-up stage, make small mistakes when building their online store. A common one is long, ambiguous descriptions that leave a user lost and likely to leave. Users don’t have time to figure out what you do.

The Basics

Take a look at the list below, and tick off how many are on your website’s landing page. If you’re missing some, start making some changes:

  • Business name
  • Where to go to purchase your goods/service
  • Your web page leads with short, punchy headings supported by a strong calls to action.
  • Links to – About us, contact us, blog, newsletter signup
  • Links to specials and promotions in the form of badges and buttons featuring strong calls to actions and special offer. Prompt your visitors to sign up to receive offers and build your own mailing list!
  • Your unique selling proposition (USP)
  • No broken links

Make it very clear what your company does or sells – and don’t forget that simple, short descriptions or phrases work best. Your customer needs to know what you sell and do in the first few seconds of viewing the homepage. Test this by inviting a stranger to look at it for five seconds and then tell you what they think you sell.

Create a Navigable and Unique Design

Navigation is paramount – if you have links to other parts of your website that are clearly signposted then people will be able to get around the shop (to continue the analogy) so much easier. If necessary, use a drop down menu style in the navigation bar to keep multiple pages organised.

Branding is key – who you are as a brand needs to shine through the design of your homepage primarily, but also across every section of your website. Here is a chance to be creative – look at your language, colours and designs and keep it on message. Is your logo located in the header of the homepage? Make sure the entire layout, colours, font styles, and other design aspects remain cohesive throughout the page.

Demand action – you need a strong focus on what it is that you actually want to happen. Make sure the ‘button graphics’ that are designed to attract the eye of the user and the click of their mouse to ‘buy’, ‘book’, ‘order’, ‘start now’, ‘Find Out More’ are all commonly used calls to action displayed as links or bright, eye-catching buttons.

Set a Clear Objective, Test Everything

The key to a successful website is ongoing improvement. You’ll never get the website perfect the first time. You should always be looking to improve the web design over time by testing new designs, new copy, new images. Having a beautiful and effective web design is key to maximising the success of your website and your business. Having up-to-date content, contact information and ensuring there are no broken links or errors will also help get the most out of your website and the traffic you’re getting. Content is an important way to drive visits to your website whether from Google or from returning users.

The biggest mistake people make is designing a website based on how they feel about the design rather than how well the website works. The bottom line is, the best website design is the design that converts the greatest proportion of traffic to sales or enquiries or donations (whatever it is you are targeting).

Choose the Right Designer

Creating your homepage does not have to break the bank. If you plan on hiring a designer to design or redesign your website, use these tips to direct them.

Graphic designers are everywhere and they’re great at what they do. Hiring a freelancer or using crowdsourcing marketplaces is especially good for those just starting up, because it offers the chance to get a volume of creative ideas to test and review before making a selection. It also means you don’t need to hire a graphic designer, you just hire when you need the work done.

If you’re involving a designer, remember the more they know about your business, the better they can create something to meet your needs. Send the designer information about what you do, who your target market is, the colours you wish to use, and anything else worth getting across. The more involved they are in your business, the better the design they will be able to create.

Your website will and should change over the years as your business develops. What won’t change are the structural elements that make a great website. Making these changes will be investments in the future for your business.

Jo Sabin is community manager at DesignCrowd, an online graphic design marketplace.

Please login with linkedin to comment

Latest News

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

Bound Round Launches Family Travel Publication for Aussies
  • Media

Bound Round Launches Family Travel Publication for Aussies

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

SBS Unveils New Look, New App For SBS News
  • Media

SBS Unveils New Look, New App For SBS News

Do you like say "I only watch SBS" in an attempt to sound smarter than you are? Well, why not pretend to read this too?

by B&T Magazine

B&T Magazine
Ex-Samsung CMO Joins Amazon Australia As Marketing Director
  • Marketing

Ex-Samsung CMO Joins Amazon Australia As Marketing Director

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

by B&T Magazine

B&T Magazine
News Corp Names Its Car Of The Year
  • Marketing

News Corp Names Its Car Of The Year

News announces its annual Car Of The Year and it's not what you'd expect. Well, we certainly didn't expect it anyway.

Aussie Tennis Open & Country Road Announce New Partnership
  • Marketing

Aussie Tennis Open & Country Road Announce New Partnership

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

Andrew O’Keefe Quits His Weekend Sunrise Duties
  • Media

Andrew O’Keefe Quits His Weekend Sunrise Duties

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]

Study: Brand Loyalty Hinges On Customer Support Experiences
  • Marketing

Study: Brand Loyalty Hinges On Customer Support Experiences

Fast and effective support will be a competitive differentiator for companies looking to win over digitally transformed customers and employees, new research has revealed. According to a study by IDC and LogMeIn titled Support Services as a Competitive Differentiator, nearly 67 per cent of consumers said that customer satisfaction was more important than price when […]

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform
  • Advertising
  • Media

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform

The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP). After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made. The APP will be built in an agile process, […]

Nick Ballard, Managing Director
Australia & New Zealand, BlisMedia
  • Marketing
  • Technology

Blis Unveils New Consumer Behaviour Analytics Tool For Maketers

Location data technology company Blis has launched an analytics tool that allows marketers to analyse consumer behaviour – from audience profiling, to exposure, to attribution – by capturing and activating mobile movement data. Smart Trends offers robust in-store consumer behavioural insights and in-store comparison of multiple location types and brands, allowing marketers to break down demographic, […]