Get on Board with World Expeditions’ Billboard Campaign

Get on Board with World Expeditions’ Billboard Campaign
SHARE
THIS



Australian adventure travel company, World Expeditions, has just launched its first national billboard campaign, to run at major metropolitan railway stations in Sydney and Melbourne.

The “Next Stop: Adventure” billboard campaign runs for four weeks until 11 August, 2014 at Town Hall, Wynyard, North Sydney and Bondi Junction and at South Yarra and Richmond in Melbourne.

According to World Expeditions Marketing Manager, Sarah Hunt, the billboard campaign is designed to encourage commuters to make “adventure” their destination by picturing themselves joining a small group trek or adventure.

“The concept highlights to commuters how easy it is to exchange the average work commute for a small group adventure with an image of a commuter stepping off a train platform into an awe-inspiring natural landscape,” Ms Hunt says.

Creative concept and production was managed in-house at World Expeditions by Scott Kirchner.

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]