The Generous Shopper Uses Affiliate Marketing For The Greater Good

The Generous Shopper Uses Affiliate Marketing For The Greater Good
SHARE
THIS



More than 900 retailers have partnered with a new Australian venture that could see them channel millions of dollars to charity through an online shopping platform.

Expedia, THE ICONIC, ASOS, Katies, Pillow Talk, Rebel Sport, Dan Murphy’s, Estee Lauder, Interflora and Weight Watchers are some of the big names working with online fundraising shopping platform, The Generous Shopper.

The ecommerce platform is the brainchild of a husband and wife team who want to tap into the $14 billion that Australians are spending online every year.

And the best part? It doesn’t cost shoppers or charities a cent.

The retailers donate a percentage of each dollar spent by online shoppers to The Generous Shopper, which distributes funds to charity.

The process is simple – users register, pick a charity and download a plugin or click the link to their preferred retailer and start shopping.

Co-founder Sarah Chatterjee said there was potential for millions of dollars to be donated.

“This is a really easy way that everyone can do their shopping online and give money to a cause close to their hearts at the same time,” Ms Chatterjee said.

“Australians already lead the US in our average online spend per capita, and are second only to the UK, so the potential is huge. Who doesn’t want to feel they can do some good whenever they shop?”

The Generous Shopper has partnered with eight Australian charities on launch: Assist a Sista, Beyond Blue, CARE Australia, Asylum Seeker Resource Centre, Destiny Rescue, Good Return, Habitat for Humanity and World Animal Protection.

Nicolle, co-founder of Assist a Sista said the charity fell in love with The Generous Shopper concept.

“It’s heartening to see so many retailers are already on-board. In an increasingly tough landscape for fundraising, we are thrilled that The Generous Shopper will provide help for our Assist 2 Learn program. This program allows us to provide new uniforms, backpacks, shoes and extracurricular activities for every child that has to start a new school when they enter refuge,” Nicolle said.

“One online shopper could raise hundreds of dollars every year, and won’t even need to change their shopping habits.”

Patrick Schmidt, CEO at THE ICONIC, said the company is very pleased to be one of the first Australian retailers to align with this new charity donation model.

“The Generous Shopper is an inspiring initiative that we’re proud to partner with,” Mr Schmidt said.

“At THE ICONIC, unparalleled customer experience is our number one priority and we’re always looking for new and innovative ways to delight shoppers. The ability to easily and seamlessly pay it forward at purchase is a wonderful enhancement to the services we already offer customers.”

Funds raised by shopping are calculated by retailers and distributed to charities by The Generous Shopper. Donation amounts are pre-determined by retail partners, and range from one to 35 per cent of the purchase price. The Generous Shopper then distributes a minimum of 50 per cent to charity.

The Generous Shopper team will increase the donation level to 75 per cent once the platform reaches the first $1 million in revenue. The remaining 25 per cent will be used to cover the cost of growing The Generous Shopper community and administering the service.

The charity partners on the launch

Assist A Sista helps survivors of domestic violence creating havens for women (and sometimes men) and their children once they have exited a refuge and are commencing their journey towards a safe new life in a new home

beyondblue is working to reduce the impact of depression and anxiety in the community by raising awareness and understanding, empowering people to seek help, and supporting recovery, management and resilience.

CARE Australia is an international humanitarian aid organisation fighting global poverty, with a special focus on empowering women and girls to bring lasting change to their communities.

The Asylum Seeker Resource Centre assists and empowers asylum seekers to engage and work within the community. The ASRC works at an individual and structural level in trying to create the most just refugee determination system possible.

Destiny Rescue is dedicated to rescuing children from human trafficking and sexual exploitation.

Good Return connects Australians to the working poor in the Asia Pacific who need a small loan to start or expand a small business, grow their income, and lift themselves out of poverty.

Habitat for Humanity works in thousands of communities and has built, rehabilitated and repaired well over 600,000 homes, sheltering more than 3 million people.

World Animal Protection has been moving the world to protect animals since 1981. They are the world’s leading animal welfare charity, active in more than 50 countries across Australia, Asia Pacific, North America, Latin America, Africa, Europe and the Middle East. World Animal Protection works tirelessly to protect animals in all walks of life.

Ongoing, Generous Shoppers will be empowered to add their favourite charity to this initial list.

 

Please login with linkedin to comment

Latest News

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Carat Snares Media For Event Hospitality And Entertainment
  • Media

Carat Snares Media For Event Hospitality And Entertainment

Carat has won the media strategy, planning and buying responsibilities for Event Hospitality and Entertainment, the group behind popular hotel, entertainment and leisure experiences including QT Hotels, Rydges Hotels & Resorts, Event Cinemas, Moonlight Cinemas and Thredbo.

Top Tips To Build Millennial Brand Advocates
  • Opinion

Top Tips To Build Millennial Brand Advocates

In this guest post, Zach Hotchkiss (pictured below), country manager at CX management agency Medallia, offers his tips to snare, keep and then turn Gen Ys into your brand’s advocates…  It seems not a day goes by without an article about the brands and industries Millennials are killing off. From retail to transport to banks, the sectors that these […]

Opinion

by B&T Magazine

B&T Magazine
Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine