The Generous Shopper Uses Affiliate Marketing For The Greater Good

The Generous Shopper Uses Affiliate Marketing For The Greater Good
SHARE
THIS



More than 900 retailers have partnered with a new Australian venture that could see them channel millions of dollars to charity through an online shopping platform.

Expedia, THE ICONIC, ASOS, Katies, Pillow Talk, Rebel Sport, Dan Murphy’s, Estee Lauder, Interflora and Weight Watchers are some of the big names working with online fundraising shopping platform, The Generous Shopper.

The ecommerce platform is the brainchild of a husband and wife team who want to tap into the $14 billion that Australians are spending online every year.

And the best part? It doesn’t cost shoppers or charities a cent.

The retailers donate a percentage of each dollar spent by online shoppers to The Generous Shopper, which distributes funds to charity.

The process is simple – users register, pick a charity and download a plugin or click the link to their preferred retailer and start shopping.

Co-founder Sarah Chatterjee said there was potential for millions of dollars to be donated.

“This is a really easy way that everyone can do their shopping online and give money to a cause close to their hearts at the same time,” Ms Chatterjee said.

“Australians already lead the US in our average online spend per capita, and are second only to the UK, so the potential is huge. Who doesn’t want to feel they can do some good whenever they shop?”

The Generous Shopper has partnered with eight Australian charities on launch: Assist a Sista, Beyond Blue, CARE Australia, Asylum Seeker Resource Centre, Destiny Rescue, Good Return, Habitat for Humanity and World Animal Protection.

Nicolle, co-founder of Assist a Sista said the charity fell in love with The Generous Shopper concept.

“It’s heartening to see so many retailers are already on-board. In an increasingly tough landscape for fundraising, we are thrilled that The Generous Shopper will provide help for our Assist 2 Learn program. This program allows us to provide new uniforms, backpacks, shoes and extracurricular activities for every child that has to start a new school when they enter refuge,” Nicolle said.

“One online shopper could raise hundreds of dollars every year, and won’t even need to change their shopping habits.”

Patrick Schmidt, CEO at THE ICONIC, said the company is very pleased to be one of the first Australian retailers to align with this new charity donation model.

“The Generous Shopper is an inspiring initiative that we’re proud to partner with,” Mr Schmidt said.

“At THE ICONIC, unparalleled customer experience is our number one priority and we’re always looking for new and innovative ways to delight shoppers. The ability to easily and seamlessly pay it forward at purchase is a wonderful enhancement to the services we already offer customers.”

Funds raised by shopping are calculated by retailers and distributed to charities by The Generous Shopper. Donation amounts are pre-determined by retail partners, and range from one to 35 per cent of the purchase price. The Generous Shopper then distributes a minimum of 50 per cent to charity.

The Generous Shopper team will increase the donation level to 75 per cent once the platform reaches the first $1 million in revenue. The remaining 25 per cent will be used to cover the cost of growing The Generous Shopper community and administering the service.

The charity partners on the launch

Assist A Sista helps survivors of domestic violence creating havens for women (and sometimes men) and their children once they have exited a refuge and are commencing their journey towards a safe new life in a new home

beyondblue is working to reduce the impact of depression and anxiety in the community by raising awareness and understanding, empowering people to seek help, and supporting recovery, management and resilience.

CARE Australia is an international humanitarian aid organisation fighting global poverty, with a special focus on empowering women and girls to bring lasting change to their communities.

The Asylum Seeker Resource Centre assists and empowers asylum seekers to engage and work within the community. The ASRC works at an individual and structural level in trying to create the most just refugee determination system possible.

Destiny Rescue is dedicated to rescuing children from human trafficking and sexual exploitation.

Good Return connects Australians to the working poor in the Asia Pacific who need a small loan to start or expand a small business, grow their income, and lift themselves out of poverty.

Habitat for Humanity works in thousands of communities and has built, rehabilitated and repaired well over 600,000 homes, sheltering more than 3 million people.

World Animal Protection has been moving the world to protect animals since 1981. They are the world’s leading animal welfare charity, active in more than 50 countries across Australia, Asia Pacific, North America, Latin America, Africa, Europe and the Middle East. World Animal Protection works tirelessly to protect animals in all walks of life.

Ongoing, Generous Shoppers will be empowered to add their favourite charity to this initial list.

 

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]