Gen Ys Just As Boring And Whingey As Every Other Generation: Survey

Gen Ys Just As Boring And Whingey As Every Other Generation: Survey
SHARE
THIS



So it turns out that Millennials are like everyone else (but with flashier phones and terrible taste in music).

IBM conducted a multigenerational study of 1,784 employees from organisations across 12 countries and six industries, comparing the preferences and behavioral patterns of Millennials with those of Gen X (aged 35–49) and Baby Boomers (aged 50–60) and found remarkable consistency across the cohorts.

The authors begin by acknowledging that the fundamental distinction between millennials and older employees concerns their digital proficiency. “Millennials are the first generation to grow up immersed in a digital world. Using mobile and social technologies, immediately accessing data, ideas and inspiration and instantly communicating and collaborating is second nature for these digital natives.”

The bottom line however was that while there are some distinctions, Millennials’ attitudes are not poles apart from other employees’.

Take technology for instance, across the board companies get marked down by their employees when it comes to their speed to implement.

According to the study, “As more Millennials have embarked on their careers, expectations of a technological revolution in the workplace have increased. However, only four  percent of respondents claim their organisation has no issues implementing new technologies.”

The inhibitors that delay the adoption of the latest innovations include the complexity of new technologies, as well as their leaders’ lack of vision and technological savvy.

Some description

 

“Most employees, irrespective of age, are critical of their organisation’s ability to effectively address the customer experience,” say the authors, referencing earlier stidues.

Interestingly by far the biggest barrier cited by every generation was a fear of the impact changes would have on the customer experience. “Ironically, even though most respondents think the customer experience is lacking, they also believe their organisations would rather maintain this unfortunate status quo than risk introducing new technologies that could improve the situation.”

That lead the researchers to identifiy what they describe as five common myths;

  • Myth 1: Millennials’ career goals and expectations are different from those of older generations. Millennials have similar career aspirations to those of other generations. And their goals are as varied— in nearly the same proportions—as those of their older colleagues. Millennials desire financial security and seniority just as much as Gen X and Baby Boomers, while Gen X and Baby Boomers are just as interested as Millennials in working with a diverse group of people. Our data reveal no standouts or trends that signify any generational predilections.
  • Myth 2: Millennials want constant acclaim and think everyone on the team should get a trophy. We asked all our respondents to rank the top three attributes of their perfect boss. Above all, Millennials want a manager who’s ethical and fair and also values transparency and dependability. They think it’s less important to have a boss who recognizes their accomplishments and asks for their input. In fact, Gen X employees are almost as likely to want a boss who provides pats on the back, and Baby Boomers are more likely to want a boss who solicits their views.
  • Myth 3: Millennials are digital addicts who want to do—and share—everything online, without regard for personal or professional boundaries. No question about it, Millennials are adept at interacting online, but this doesn’t mean they want to do everything virtually. When it comes to acquiring new work-related knowledge and skills, for example, they prefer face-to-face contact. They’re slightly more comfortable with virtual learning than their older colleagues: 35 percent are happy to use self-paced interactive modules, apps or online simulations, compared to 33 percent of Gen X and 30 percent of Baby Boomers. However, Millennials’ top three preferences involve personal interaction
  • Myth 4: Millennials, unlike their older colleagues, can’t make a decision without first inviting everyone to weigh in. Despite their reputation for crowdsourcing, Millennials are no more likely than many of their older colleagues to solicit advice at work. True, more than half of all Millennials say they make better business decisions when a variety of people provide input. But nearly two-thirds of Gen X employees say the same.
  • Myth 5: Millennials are more likely to jump ship if a job doesn’t fulfill their passions. Another fiction. When Millennials change jobs, they do so for much the same reasons as Gen X and Baby Boomers. We asked respondents why they would leave their current job for another, and four key motives surfaced: to enter the fast lane, shoot for the top, follow one’s heart, or save the world. Basically, there are no overwhelming generational differences.

And sadly, the research found some other areas where Millennials find that whole rat race experience a little frustration. According to the study, “Employees are in the dark. Many aren’t sure they understand their organisation’s business strategy—and their leaders are partly to blame. More than half of the people we surveyed don’t fully understand key elements of their organization’s strategy, what they’re supposed to do or what their customers want. ”

The authors describe the result as alarming and say at least some of the blame starts at the top with almost a clear majority of those surveyed saying the bosses are poor communicators.  Gen X leaders in particular tend to exaggerate their effectiveness as communicators.

This article originally appeared on www.which-50.com 

Latest News

Masculinity Roasted In Clever New Ad
  • Advertising

Masculinity Roasted In Clever New Ad

What does it take to be a man in these ever-changing times? Well, it’s one question US men’s clothing and accessories company Bonobos is asking in a clever new campaign. In what “Run Like A Girl” did for equality, the Bonobos ad arguably does for the ideals of masculinity. The spot, called #EvolvetheDefinition, asks a raft […]

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Denomination Creates Fresh Look For Underground Spirits
  • Marketing

Denomination Creates Fresh Look For Underground Spirits

Underground Spirits’ range of gin and vodka has been given a new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits. Underground Spirits founder and master distiller Dr Toby Angstmann patented a new method of filtering at sub-zero temperatures – a process that […]

Wednesday TV Wrap: Seven’s The Singles Wives Finds No Viewer Love
  • Media

Wednesday TV Wrap: Seven’s The Singles Wives Finds No Viewer Love

Nine went Ninja-free last night but still hung on for a win by the slimmest of margins to rival Seven. Nine claimed 25.1 per cent of last night’s eyeballs to Seven’s 25 per cent. Ten just hung on for third with 20.5 per cent but had the ABC – with 19.2 per cent – hot […]

by B&T Magazine

B&T Magazine
Cracker Barrel Brings Christmas In July To Life With ‘Cheese In Crackers’ Via Havas Melbourne
  • Campaigns
  • Marketing

Cracker Barrel Brings Christmas In July To Life With ‘Cheese In Crackers’ Via Havas Melbourne

Havas Melbourne has decided to tap into Aussies’ growing fascination in Christmas in July in its latest campaign for Warrnambool Cheese & Butter Factory. the campaign aims to get people together over delicious Cracker Barrel Vintage Cheddar. The ‘Cheese in Crackers’ campaign will see 20,000 giant Christmas crackers given to inquisitive commuters at Southern Cross […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

In response to strong growth across key clients including TAC, Telstra, CUB, MECCA and Schnitz, Taboo has made some significant additions to its team. Among the fresh faces is creative director Nick Jamieson, who’ll oversee the agency’s creative department alongside Reece Hobbins. As well as a strong beard game, Jamieson brings a wealth of experience […]

Canvas Group Unveils New Brand Identity For Orange Region Tourism
  • Marketing

Canvas Group Unveils New Brand Identity For Orange Region Tourism

Inspired by the region’s diversity of attractions, seasonal colours and all-year-round appeal, Orange360 is the new brand identity for Orange Region Tourism by creative agency Canvas Group. Orange Region Tourism was established in 2017 with a key strategic objective of building one identity and one unified message in order to rectify confusion in the market […]

Study: Teens Are Giving Up Sex & Booze As They Live Their Lives Online
  • Marketing

Study: Teens Are Giving Up Sex & Booze As They Live Their Lives Online

For many of us that first beer or Vodka Cruiser and a drunken fumble with the opposite sex is a rite of passage in our teenage years. However, a new study has found that’s no longer the case, with teens apparently preferring to live out their reckless teen years online. The study of 1000 British teenagers aged 16-18 found […]

by B&T Magazine

B&T Magazine
M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]