Gate 7 Retains Visit California Account, Appoints New Staff

Gate 7 Retains Visit California Account, Appoints New Staff
SHARE
THIS



Tourism marketing agency Gate 7 has successfully retained the Visit California account in Australia and New Zealand, and has made a number of staff appointments to cater to the agency’s expansion and evolution of service offerings.

The renewed contract with Visit California will see the agency deliver an integrated marketing program to keep the destination top of mind for Australian and New Zealander travellers.

Jo Palmer, managing director at Gate 7, said: “Gate 7 has enjoyed an 11-year working relationship with Visit California and has seen visitation to the state grow extensively in that time.

“Our goal is to leverage California’s strong awareness in the market to drive conversion for both new and repeat travellers, encouraging Australians and Kiwis to dream big in California again and again.

“We’re excited to roll out an integrated strategy that showcases the abundance of California’s unique traveller experiences and targets both mass and niche audiences alike.”

A number of staff appointments have also been announced tailored to the agency’s new service offerings including social media management and advertising, consumer partnerships, and content development.

This includes three newly-created roles, with Tristan Freedman appointed to the new role of general manager, following a 10-year tenure at the agency in a number of senior roles.

Tristan Freedman

Tristan Freedman

Lisa Dunn, previously director of operations, has taken on the new role of director of events to cater to the increasing demand for destination specific events and in-market visits.

Lisa Dunn

Lisa Dunn

Sophie Taylor returns from maternity leave into a promotion as the director of public relations and content, also a newly created role.

Sophie Taylor

Sophie Taylor

Gate 7’s Visit California team has had a refresh, with Rob Dempsey, formerly the agency’s director of marketing and communications, named account director.

Sarah Runnacles and Max Higgins have been welcomed to the team as senior PR and content manager, and social media coordinator respectively.

Melanie Bednall, travel trade manager, will continue to drive trade marketing efforts for Visit California.

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]