Gap UK is in the shit again as another one of its clothing lines draws criticism, this time for being sexist in a selection of its Gap Kids ensembles. In the news most recently for its apparently racist clothing campaign, Gap is no stranger to the wrath of Twitter, and it sure copped it for this new gaff.
The clothing in question showcases two outfits – one for boys and one for girls – and makes a distinct comparison between the two genders in its clothing choices.
The boy wears a blue t-shirt with an image of Albert Einstein on it, the caption reading ‘The Little Scholar’, and the description suggesting, “Your future starts here. Shirts + graphic tees = genius idea.”
The young girl, on the other hand, wears a pink shirt, accompanied by a caption that says, ‘The Social Butterfly: Chambray shirts + logo sweaters are the talk of the playground.”
— Let Toys Be Toys (@LetToysBeToys) July 31, 2016
“Absolutely incredible,” U.K. Parliament member Chi Onwurah wrote on Twitter. “It’s 2016, we have a skills and productivity crisis and [Gap] is perpetuating gender stereotypes.”
— chi onwurah (@ChiOnwurah) July 31, 2016
Meanwhile, female-focused STEM networking group Science Grrl also pointed out the irony that Einstein appears to be misspelled on the boy’s T-shirt – although not any more on the brand’s website.
— Science Grrl (@Science_Grrl) August 1, 2016
Naturally, the rest of Twitter also went for the jugular on this one:
— Lovelyjane (@reallovelyjane) July 31, 2016
— S-A Somerville (@S_A_Somerville) July 31, 2016
— Clara Nellist (@claranellist) July 31, 2016
— Laurie Winkless (@laurie_winkless) July 31, 2016
— Clare O’Connor (@Clare_OC) July 31, 2016
— Miss Representation (@RepresentPledge) August 1, 2016
— Caroline Hardman (@LittleHardman) August 1, 2016
— ruth walker-cotton (@walkercotton) July 31, 2016
No word from Gap as of yet on the toddler tees.