Marketing Campaign For Gap Kids Accused Of Racism

Marketing Campaign For Gap Kids Accused Of Racism

Fashion brand Gap Kids is in trouble on Twitter over an ad which some people claim has a racist subtext.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

Four girls pose for the brand’s Ellen Degeneres line of clothing, GapKids X ED, with the caption “meet the kids who are proving that girls can do anything”. The picture causing controversy is the top right where on girl is posing with her arm resting on a shorter black girl’s head, people are accusing the ad of claiming that African American girls are props.

Here’s a screenshot of the photo:

gap kids

Twitter exploded with claims of racism and anger that the entire Gap marketing team didn’t pick up the problem with the picture:

The hashtag #notyourarmrest is circulating over Twitter in response to the photoshoot