How To Gain Useful Market Insights: Qualtrics

How To Gain Useful Market Insights: Qualtrics
SHARE
THIS



Businesses understand the value of researching to gain data insights. However, not all organisations are researching effectively, which can result in wasted time and money, according to Qualtrics.

Bill McMurray, managing director, Asia Pacific and Japan, Qualtrics, said, “Before embarking on a research project, businesses should ensure they understand all of the elements of the research process to gain maximum results.

“The number one rule for research projects is providing transparency. For your data to be compelling, people have to believe that the data collection and analysis processes were completed in valid and reliable ways.”

Qualtrics has released a new research success kit that lays out five key guidelines to establish a valuable research program:

1) Survey design: Asking the right questions, the right way, can mean the difference between uncovering a wealth of actionable insights and struggling to find meaning in your data.

2) Increasing response rates: As consumers have been bombarded with more surveys, it’s become increasingly difficult to entice respondents to complete them.

Embedding survey questions within the survey email and using newer distribution channels such as SMS, are a couple of ways to achieve this.

3) Convincing decision-makers: For researchers, even the soundest of insights can be met with internal resistance and skepticism when it’s time to act. Make sure you involve them from the beginning to get buy-in.

4) Getting up to speed: From workforce demographics to technology, the research industry is changing at an accelerated pace. Today’s researchers are operating in a state of flux.

Do your homework to make sure you have the right technology in place to support your research.

5) Survey templates: Understanding survey templates further can yield strong results.

Bill McMurray said, “Making sure research projects are insightful and efficient means overcoming certain challenges. To help marketers, Qualtrics has created a new research success kit that aims to help businesses master survey design to ensure meaningful, insight-rich data.

“It also helps marketers and researchers create, manage, and incentivise their own research panel to improve response rates.

“Having a research kit to refer to can also help convince decision-makers, and break through internal resistance to achieve your outcomes and adapt to the changing state of the research industry.”

 

Please login with linkedin to comment

breakfast show vmo

Latest News

The Best Time Of The Day To Check Your Email
  • Opinion

The Best Time Of The Day To Check Your Email

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]