FutureBrand’s Tony Lee Joins Landor Melbourne In Newly-created Role

FutureBrand’s Tony Lee Joins Landor Melbourne In Newly-created Role

Brand and design consultancy Landor Melbourne has announced it has appointed former FutureBrand strategist Tony Lee to the newly-created role of strategy director, following its merger with Designworks and a period of growth and business expansion.

Lee has led strategy teams both client and agency-side, commencing his career in the education, employment and digital media sectors before leading digital and brand projects with Mustard Creative, servicing clients including Kmart, the Cotton On Group, Brooksfield, Clarks, Australia Post, Kidspot, and Scalzo Foods.

As strategy director of digital strategy agency, ntegrity, Lee led a team of strategists and digital transformation projects for a range of government, not-for-profit and commercial organisations, before moving to FutureBrand earlier this year.

Nick Davis, managing partner of Landor Melbourne, said a range of business wins across consumer, retail and corporate branding clients had led to the creation of Lee’s role.

“Tony is a great addition to our growing team,” Davis said.

“He’s someone with brand and digital agency experience who has also led transformation projects on the client side. In Tony, we have someone who will help drive our capabilities in the space where brands, products, services and technology intersect.”

James Sterling, executive creative director at Landor Melbourne, added: “The merger of Designworks and Landor has given us the scale and momentum to bring more great thinkers like Tony into the business.

“He brings not only strategic branding expertise, but also a digital-first mindset as we look to build exciting brands and experiences for our clients. I’m delighted to have him on board.”

Commenting on his new role, Lee said: “In this user-first era, brands must become clearer and more nuanced to genuinely influence customer experiences.

“The merger of Landor and Designworks has culminated in a smartly-run agency culture that builds, activates and extends brands end-to-end.

“The new Landor offers a great opportunity for me to work holistically with brands. I’m excited about where we are all heading.”




Please login with linkedin to comment

futurebrand landor melbourne Tony Lee

Latest News

Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
  • Marketing

Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport

It’s only Wednesday, and this week in the professional sporting world has already been shrouded in disappointment. From the Cronulla Sharks’ Braydon Trindall being barred from training and playing for the immediate future due to an alleged Drug and Alcohol driving charge, to the Newcastle Knights losing superstar Kalyn Ponga to a long-term injury and […]

The Power Of Nostalgia: Reinvented Macca’s Chant Gets Aussies Singing
  • B&T Exclusive

The Power Of Nostalgia: Reinvented Macca’s Chant Gets Aussies Singing

If you, like most of the country, can’t seem to get the iconic Big Mac chant out of your head and have been seriously craving a famous burger over the last few weeks, you have experienced first-hand the success of the latest Macca’s Big Mac campaign.  Bringing back the iconic chant and last week introducing […]

World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
  • Marketing

World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024

The 71st Sydney Film Festival has announced that it will present the World Premiere of Midnight Oil: The Hardest Line for its Opening Night Gala on Wednesday, June 5, at the State Theatre, followed by a post-screening celebration in the Sydney Town Hall. The Hardest Line tells Midnight Oil’s trailblazing story for the first time […]

Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
  • Marketing

Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards

IntelligenceBank, the platform that empowers global marketing teams to go to market faster, maintain brand integrity across channels and maintain legal compliance, is pleased to announce open entries for the 2024 Brandies. Once again, the Brandies will celebrate the brilliant brand work produced by marketing and brand heroes worldwide. Past winners included marketing teams from […]

The Fred Hollows Foundation Appoints Ardent For PR
  • Advertising

The Fred Hollows Foundation Appoints Ardent For PR

The Fred Hollows Foundation has appointed Ardent, an independent full-service agency, to lead its upcoming public relations campaign, concluding a competitive pitch process. The exciting partnership will see Ardent support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024. With an […]

AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
  • Marketing

AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows

Fiverr International Ltd. has released its 2024 Business Trends Index, which is compiled from trending searches for freelance digital services on Fiverr’s platform. Among the millions of searches on the marketplace over the past six months, AI, eCommerce and social media marketing all saw significant increases. The Index shows that businesses are seeking out skilled […]

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
  • Advertising

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media

oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
  • Marketing

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

Amanda Laing Announces Resignation From Foxtel Group
  • Campaigns

Amanda Laing Announces Resignation From Foxtel Group

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]