FutureBrand has hired Harley Augustine as executive director of strategy from brand design consultancy Elmwood.
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“A busy first half of the year for FutureBrand in Australia has now seen the appointment of Harley Augustine as Executive Director, Strategy.
Harley is an acclaimed strategist and award-winning copywriter – he joins the team at FutureBrand after a 4-year stint at Elmwood, where he headed up the UK-owned agency’s brand strategy and writing offers across Asia. He was also recently appointed as an AGDA Victoria councillor.
Richard Curtis, FutureBrand Australia’s CEO, said: “Attracting people of Harley’s strategic and creative calibre is fundamental to our plans for FutureBrand’s growth. It’s another sign of our ambition, and I’m looking forward to sharing in the leadership, knowledge and futurefocus that Harley will bring to colleagues and clients alike.”
Augustine brings a wide range of skills and experience to FutureBrand. He will take responsibility not only for leading the company’s strategic focus on branding but also use his proven capabilities in brand language to champion the role that it too can play in helping to create a positive future for brands.
“I’m really excited about joining FutureBrand and tapping into the talents of the team already in place,” Augustine remarked. “The company’s global proposition of creating a positive future for brands and businesses is extremely compelling, and I’ll be working with Richard and the rest of the team to share and grow this story, from brand strategy to creative expression across all manner of brand experiences.”