Fuelling The Creative Economy, TheLoop.com.au Launches ‘Gigs’

Fuelling The Creative Economy, TheLoop.com.au Launches ‘Gigs’
SHARE
THIS



Australia’s largest community of creative professionals, TheLoop.com.au, has announced ‘Gigs’ which is a new service that will help brands post short term employment opportunities for its freelance creatives.

This new service is a natural progression for The Loop, which has been designed in response to the way creatives and brands are already starting to engage on the platform, fuelled by the way people now want to work.

Gigs enables freelance creatives with specific skill sets to respond to short term gigs – such as logo or website design, photography, film editing or the creation of business cards. Brands simply post the Gig to the community, which allows small and medium sized businesses to get high end professional creative skills fast.

Over the past year there has been an explosion of short-term employment opportunities, which has organically flourished on the creative network, where more than 25 per cent of professionals on The Loop identify as freelancers.

“The gig economy is not coming, it’s already here,” said Matt Fayle CEO and founder of TheLoop.com.au.

“Many of our freelancers are adapting and making a career out of this short term work and ‘Gigs’ is all about making it easier for brands to connect with them, based on their existing portfolio and have them working on their project the same day.”

Digital continues to disrupt traditional ways of working, with more than 3.7 million Australians now opting for project based freelance work over full-time employment. For the past six years, The Loop has established itself as the leading platform to unite creative professionals with brands like Foxtel, MTV, Universal, Apple, Aesop and Kikki K for prospects and job openings.

Gigs aims to completely reshape and streamline the hiring process for brands and the large creative community, by enabling both sides to interact on short term employment opportunities. What makes The Loop unique is the 100,000 credible creatives and designers who are active on the site and the way it enables brands to easily source them across a range of disciplines.

As a brand, being able to access and review past work ensures alignment with the creatives and provides credibility compared to other platforms and services. Also, unlike the bidding wars of offshore style services, The Loop is comprised of a local, well-regarded pool of talent and the ability to review a candidate’s portfolio, which makes it easier to process applications immediately.

“We’re the industry leader for anyone hiring creative talent and we’ve already got thousands of brilliant individuals active and enabled on the site. We’ve seen more and more that people are posting product specific jobs on the site, such as building a website or creating a logo,” added Fayle.

“By launching Gigs we’ve met this new demand and responded to the community, which is making it easier for brands and creatives to collaborate. A Gig is not a commitment to a full-time freelancer; rather, it’s about removing the anxiety for brands and providing easier access to specific expertise of The Loop’s community for a broad range of high quality design needs.”

 

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.