Frost*Collective’s CEO Vince Frost On Designing Success

Frost*Collective’s CEO Vince Frost On Designing Success
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Internationally recognised, Sydney-based founder and executive creative director of Frost*Collective, Vince Frost needs little introduction. Along with other leading experts and creatives, Frost is speaking at Adobe’s annual Symposium next month (August 15 and 16), so B&T caught up with the man himself as he has a special place in our hearts…

You see, among his many claims to fame, Frost is responsible for B&T’s current logo and the entire print magazine’s look and feel a few iterations back.

He’s one of Australia’s best-known design imports, he’s established a thriving practice and won a swag of awards.

However, while his professional life has been a raging success, Frost realised his personal life was a complete shambles.

“I was helping people work smarter. But I did not know how to live smarter. I was designing and redesigning everything but me,” Frost says.

His solution was to turn his principles of good design upon himself.

“I began applying my principles of design to my own life. And I found my flow: I am more reflective, more alive to my senses, more in touch with the people in my life and more aware of my value. In short, I am happier.”

Now, many years on from what he insists was an evolution rather than a revolution, Frost can added published author to his glowing resume.

When he takes to the stage at Adobe Symposium, Frost will be joined by client and close friend Ronni Khan, founder of Australian charity OzHarvest. OzHarvest is Australia’s leading food rescue charity. It collects quality surplus food, distributes it to people in need and diverts food waste from landfill.

This is no coincidence and sits with Frost’s current mission of making the world a better place to live in. His goal in life is to influence everyone he can to share his mission.

“Doing the right thing has always been there, but like never before there’s a focus on sustainability, social good… it’s becoming the focus of what people do. It’s no longer all about making money.

“The more you know, the more you’re close to, the better the opportunity to hone in on something that’s relevant to the project.

“Our clients have often given us lots of information, reams of it, but it’s not the designers job to analyse all of that, so they rely on their intuition and what’s worked in the past. That’s no longer a guarantee of success.

“Strategy has to happen before design.

“We traditionally would have looked to please the person who commissioned the work. Now you have to focus on the end user, the customer.”

“Some people focus on what looks nice, and that’s great, there’s room for everyone, but my focus is on designing success and we’ll do whatever it takes to design that successful outcome. What it looks like, we need it to connect with the end user, and to do that we need to utilise the technology and science to achieve that.

“It won’t be long and clients will soon start to demand that we can prove that the design will deliver the designed outcome. That’s a huge opportunity. It’s certainly not going to go away.”

If you’d like to hear from Vince Frost himself, and many brilliant thinkers like him including Cindy Gallop, David Godsman (chief digital officer, Coca-Cola Company) and Tim Urban (Creator, Wait But Why), get your tickets to Adobe Symposium in Sydney on August 15-16. 

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]