Frost* Designs Matt Moran’s New Restaurant

Frost* Designs Matt Moran’s New Restaurant
SHARE
THIS



Frost* Design has created the branding and identity for Sydney’s newest ‘it’ dining hot-spot, CHISWICK at the Art Gallery of New South Wales.

Owned by renowned chef and restaurateur, Matt Moran and his MorSul business partner, restaurateur Peter Sullivan, the new casual dining venue is located at the iconic restaurant site at the Gallery.

Frost* Design, part of Frost*collective, have worked with MorSul on a range of the hospitality group’s ventures, including the award-winning ARIA Restaurant at Circular Quay on Sydney Harbour and at the CHISWICK brand’s first restaurant, in leafy Woollahra.

Frost Chiswick Gallery BizCard Tiled

The identity and visual system created for CHISWICK at the Gallery builds upon the branding created for the hero CHISWICK restaurant, linking the two ventures as aligned under an umbrella brand, but communicating the uniqueness of each venue’s location and offer. Frost* Design aimed to carefully maintain the CHISWICK brand essence whilst creating another iteration that fits seamlessly with the new restaurant’s environment at the Gallery.

The original identity, with its tendril-like typography, referenced CHISWICK Woollahra’s garden surroundings and was married with Dieu Tan’s photography of plants grown on site. For CHISWICK at the Gallery’s visual system, these images have been reinterpreted, showing them from a new perspective, as an artist would, to create a more vibrant identity. The photographs were manipulated with reflection and overlay, to create intriguing cross-sections and meeting points. Enlivened with colour, the unusual shapes created from this process allow viewers to determine the meaning for themselves – much like looking at a piece of abstract art.

“The Art Gallery of NSW is one of the most beautiful museums in Australia and the CHISWICK restaurant name has become embedded in the consciousness of Sydney’s bon vivants” said Vince Frost, CEO and executive creative officer of Frost*collective.

Frost Chiswick Tote

“Bringing the brand into that iconic space, which is contemporary and vastly different to the surroundings of its big sister, was an interesting challenge. There needed to be consistency, to communicate to diners that the product was of similar calibre and style, in another impressive location. But the branding identity needed to work together with the new space to honour both the original Woollahra restaurant and the Art Gallery of NSW. I think we’ve achieved that.”

Frost*collective have created brands for other leading chefs including Steve Manfredi, such as the identity for his Balla restaurant in The Star and his Espresso di Manfredi range, as well as the identity for Hamish Ingham’s restaurant at Sydney’s Four Seasons hotel, The Woods.

Frost Chiswick Gallery Letterhead

CREATIVE CREDITS:

Client: MorSul

Agency: Frost* Design at the Frost*collective

Executive Creative Director: Vince Frost

Creative Director: Anthony Donovan

Designer: Alex Baumann

Account Manager: Sophie Collins


Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.