Live engagement agency Our Friends Electric (OFE) has announced the appointment of Vanessa Ballauff to the newly created role of brand director.
Ballauff will be responsible for driving innovation, specifically targeted at new business diversity and growing the agency’s owned events portfolio.
A seasoned brand professional, Ballauff brings to OFE extensive global experience spanning in-house and agency roles across the UK, Europe and Australia.
OFE founder Tim Freeland said: “The team are very excited about Vanessa joining as we expand our experientially led suite of services. I’ve always known there was a place for Ness at OFE and couldn’t be happier that she is joining us to lead this exciting new phase.”
Commenting on her appointment, Ballauff said: “It’s fair to say OFE is best-in-class when it comes to delivery, innovation and strategy. After years of witnessing their enthusiasm client-side, I’m thrilled to be part of this progressive, industry-leading agency.
“The role brings with it an opportunity to expand and invest in our owned events portfolio through innovative partnerships and brave clients. I am excited to work alongside Tim and the rest of OFE to bring this strategy to life.”