PwC Australia has today announced that one of Australia’s most senior marketing executives, Mark Reinke, will be joining the Advisory Board of the firm’s growing CMO advisory practice.
Reinke quit his role as Suncorp’s former group executive for customer, data and marketing, and chief customer experience officer in May and will take up the PwC role in July.
Commenting on the appointment, PwC’s chief creative officer Russel Howcroft said Reinke: “Mark is one of the most respected senior marketing executives in Australia who understands the role marketing plays in the corporate growth agenda.
“The CMO Advisory Board has played an important role in our rapid growth, providing industry insights and a perspective on global marketing trends that are reshaping the CMO agenda.
“Being able to draw on the experience and expertise of the Board has ensured that the work we have been doing is both future focussed and is solving the most important challenges facing the marketing industry.
“Mark will bring expertise in the changing role of technology in marketing along with the management of multiple brands in the same portfolio, which has been a significant focus of his recent role at Suncorp.”
PwC’s CMO Advisory focuses on the key areas of marketing, brand and media strategy, operations and structure and investment analysis and optimisation, helping organisations drive more consistent growth through a more accountable, strategic and bold marketing.
“Since launching at the start of 2017, PwC’s CMO Advisory has been engaged by some of Australia’s leading businesses, advising on complex marketing issues,” Howcroft said.
Commenting on his appointment, Reinke said, “I am excited to work alongside a talented group of professionals at a time when marketing is pivotal to delivering earnings growth.
“New platforms and capabilities are enabling deeply accountable and engaging marketing campaigns and PwC is uniquely positioned to leverage these platforms to solve client problems.”