Former Leo Burnett MD Named Samsung’s New CMO

Former Leo Burnett MD Named Samsung’s New CMO
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Samsung Electronics Australia has announced the appointment of Josh Grace as its new chief marketing officer, effective immediately.

Grace will oversee marketing for Samsung and foster programs to drive innovation in its brand communications, as well as campaigns for IT and mobile, consumer electronics, and pioneer programs to support emerging forms of connected technology and IoT.

In addition, Grace will spearhead the evolution of Samsung’s partnership programs, which currently include Qantas, the Sydney Opera House and Netball Australia.

Grace assumes the CMO role at Samsung after returning to Sydney from Singapore, where he lived for six years and held the position of regional marketing officer for health company Abbott and managing director for Leo Burnett.

Prior to living in Singapore, Grace held the position of chief operating officer at Leo Burnett in Sydney.

Josh Grace (2)

Josh Grace

Harry Lee, president of Samsung Electronics Australia, said: “It’s with great pleasure that we welcome Josh to his new role, leading Samsung’s marketing team and brand activity in Australia.

“Josh’s experience in the APAC region across high-level roles is second to none, and we look forward to supporting him in driving the brand forward in Australia.”

Commenting on his new role, Grace said: “I’m thrilled to take on this position at Samsung Electronics Australia and work with such an inspiring global brand and passionate team of marketers and business leaders right here in Australia.

“This is an incredibly important time for the brand as we explore fresh and innovative ways to reach our customers, and communicate what makes Samsung different and why our approach to customers is so special.

“I feel incredibly fortunate to return to Australia to be part of a brand journey that I have been following for some time. I am inspired by Samsung’s culture of innovation and pushing the barriers of what’s possible. I look forward to working within such a driven team.”

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