Former IAB Chief Alice Manners Joins Marketforce

Former IAB Chief Alice Manners Joins Marketforce
SHARE
THIS



Marketforce has announced the appointment of former Interactive Advertising Bureau (IAB) CEO Alice Manners to its newly-created position of chief digital officer.

Manners is a senior digital and media specialist with more than 20 years’ experience working across the Asia-Pacific region.

She stepped down from her role as CEO of the Interactive Advertising Bureau (IAB) in May, and previously worked in a number of roles at WPP Asia Pacific, including as the chief operating officer for interaction for GroupM Asia Pacific and as managing director of mOne Asia Pacific.

Manners said Marketforce presents an exciting opportunity for her to combine her experience at the IAB with her agency credentials to address the evolving needs of today’s marketer.

“As we move forward, the creative application of technology to solve problems is vital, but at the same time we can’t forget the importance of human touch,” she said.

“Marketforce’s commitment to a fully-integrated media, strategic and creative solutions for clients and its ability to deliver on this commitment is impressive and the envy of many larger agencies across the globe who are struggling to re-connect these key elements of their service offering.”

Marketforce CEO John Driscoll said the newly-created role reflects a maturing of the agency’s approach to its digital offering, and is in line with a worldwide trend to provide a seamless integration of traditional and digital media planning with strategic and consumer planning – “all linked with campaign based creative solutions”.

“Clients today are faced with a barrage of marketing choices and often conflicting information provided from a multitude of sources” he said.

“Our role as an agency must be to make sense of those choices using well-grounded research, data analytics and consumer media consumption habits to provide simple, fact-based single source solutions for our clients.”

Manners commences her new role at Marketforce on 22 August 2016.

Please login with linkedin to comment

Marketforce Pinterest

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]