Aardwolf is a startup studio built for brands. The company has been formed by the founders of Holler Australia and 25Fifteen to help brands quickly launch and test new startups, products and services.
The founders include Mike Hill (middle of photo), Luke Carruthers (left) and Kim Heras (right).
Hill said of the new venture: “I’m delighted to be working with Luke and Kim. Between them they have set up and exited from over 20 startups. They bring with them a great technical and strategic offering from years of building successful startups. And now under Aardwolf we’re showing brands how they can do something similar.”
Aardwolf will focus on brand funded start-ups for Australian consumers and has launched with two major brand funded projects in planning which aim to be launched in 2017.
Carruthers added: “We are creating a new breed of Australian startup that brands are funding to replace weakening traditional ad models. Our shared risk approach and innovative financial models allow us to move quickly to achieve things brands thought weren’t possible with existing agency relationships.”
Aardwolf’s own startups are currently in production. The first will be launching in early 2017. Hill left Holler in March this year.