Former Cummins & Partners And Isobar Staffers Launch New Digital Marketing Agency

Former Cummins & Partners And Isobar Staffers Launch New Digital Marketing Agency
SHARE
THIS



Alistair Ward, former Client Services Director at Isobar, and Scott Heron, former Chief Digital Officer at Cummins & Partners, have joined forces to create Sonar Group, a digitally-led agency it says if for the modern-day marketer.

Sonar’s aim is to give a simple focus to help businesses improve the performance of their digital marketing to grow their bottom lines.  “There are plenty of agencies who work to help clients meet their business objectives, but we are comfortable to put our skin in the game and offer to have our remuneration directly linked to our clients’ success,” said Ward.

With over 30 years of national and international digital marketing experience between them, Heron and Ward have successfully led teams across major brands including Ford, Jetstar, ANZ, Nokia, GSK, TM Lewin, CARE, and Australia Post. Their knowledge and experience working with external agency partners is the foundation of Sonar.

“Active collaboration is a core feature of Sonar and plays an important role in how we work,” explains Ward. “By minimising our overheads and leveraging specific expert services tailored to our clients’ needs, we ensure that we are delivering the ‘A team’ to every client, on every brief, rather than the team that’s available at that particular time.”

Sonar is working with clients in the retail, technology, and financial services sectors and is actively pursuing other engagements within government, healthcare, education and not-for-profit.

“These industry sectors can immediately benefit from an ROI-focused communications strategy and the design of experiences that truly meet their customer’s needs”, said Heron.

Sonar promises to cut across media-focused performance agencies, systems integrators and digital creative agencies to develop a holistic view of their client’s marketing initiatives and map them back to business objectives.

“Alistair and I are both super excited to bring our combined experience and innovative delivery approach to the Australian market and look forward to adding real value to our client’s businesses through Sonar. And unless it’s the Effies, you probably won’t see us at any award shows,” added Heron.

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?