Forget Diversity, Equity Is The Goal For Society And Business Alike

Forget Diversity, Equity Is The Goal For Society And Business Alike
SHARE
THIS



B&T enjoyed a fireside chat with Natalie Burke, CEO of public health organisation CommonHealth Action, and social activist for equity at HubSpot’s Inbound 2016 conference in Boston. Equity is an issue gaining prominence in the US and will be just as pertinent in Australia. Marketers will do well to be across it so they can position their brand as being part of the solution.

“You can have diversity in society, organisations and not have inclusion, or you can have inclusion and not diversity, but you cannot have equity without diversity AND inclusion of all members of society,” Burke asserted as we began our conversation.

Burke’s presentation at Inbound 2016 yesterday was on Privilege. She delivered it a day after America’s flirtation with maintaining white privilege was cemented in the election of Donald Trump. Having not slept a wink, and reflecting on her life as an American daughter of Jamaican immigrants living in NYC in a multi-generational household, she pushed on through to deliver some uncomfortable truths about privilege.

The notion of privilege is a vexed one insomuch that those who experience it and enjoy it, naturally want to hang on to it, but the flip side is when one group is privileged, another is oppressed. How do organisations improve their diversity, inclusion and equity while convincing those who are privileged of the benefits? Privilege is a problem when it keeps us out of relationships with people who are unlike us. Residential segregation is an example of this. How can you possibly even know what someone who is poorer experiences when you don’t even see them in the neighbourhood streets, schools or shops?

Burke describes privilege as  “never having to explain to your child how to survive being stopped by a police officer. Privilege is never having to discuss your sexual attractions or correct your gender pronoun. Privilege is feeling physically safe regardless of where you are walking or what you are wearing. It is never being asked what country you are from even though you were born in the United States. It is not having to explain your religious holidays and knowing they are legally observed. Privilege is knowing your rights were written into the original version of the Constitution, not retrofitted as an amendment, and they can’t ever be threatened or overturned.”

In 2015 McKinsey released a study, Diversity Matters, which found that apart from the social and enriching benefits an equitable and inclusive society brings, from a business perspective leaders who use an equity lens in all their decisions and in how they run their companies are significantly more likely to perform better financially.

Equity Lens

Equity Lens

Below are Burke’s six things you can do right now to crank up your equity lens and help you to broaden your perspectives for your brands, clients, customers, friends, family, your country, the world.

  1. Identify why equity, diversity and inclusion (EDI) is valuable to you personally (NOW). You need to do a little self-reflection. Think about the role that diversity plays or doesn’t play in your personal life. In what three ways does it add value to your life? If it doesn’t play a role, what are you missing? If everyone around you is just like you, trust me  – you have yet to tap into important parts of your humanity.
  1. Identify your social identities and write them down. Social Identity is how you view yourself based on the groups (such as age, race, gender, class, physical ability, religion, education and so on) to which you belong. What are your identities?
  1. Assess your personal networks. What does your personal network say about the value you place on diversity? Is there anything you can and will do to diversify your most personal, authentic relationships? Make a plan. Be specific. Tell someone your plan as a way to hold yourself accountable. Then connect in a real way with someone who is different than you and different than anyone in your current network.
  1. Take the IAT (WITHIN 7 DAYS). The Implicit Association Test measures attitudes and bias you have based on the social identities. The IAT is free and available online. Identifying your unconscious biases is the first step to being conscious and aware of them and ensuring your decisions, behaviours and actions are never a victim of them.
  1. Identify your privilege. Privilege and oppression reflect how society assigns disparate value to all of us based on social identities and how we, consciously or unconsciously, assign value to ourselves.
  1. Leverage your privilege. People with privilege are uniquely positioned to be heard, acknowledged and believed by others with power and privilege. You can assume risks that others without your privilege can’t afford to take. Deal with people who share your privilege. Talk about it. Explore it. Challenge it. Use your privilege to call into question inequities and bias. Regularly consider who experiences the benefits and burdens of what you do in the world. Then, dare to co-opt systems, question the status quo, and use your super powers for good  – because make no mistake, privilege is a super power!

As human beings, we are hard wired for fairness and the neuroscientists have evidence to prove this. A world that is equitable is one we all want to live in. Isn’t that what a democracy is supposed to give us?

Please login with linkedin to comment

Latest News

Western Australia Gets Its First Influencer Marketing Agency
  • Marketing

Western Australia Gets Its First Influencer Marketing Agency

Western Australia’s first dedicated social influencer marketing agency will launch next week to service the state’s new and rapidly growing digital industry. The Influencer Agency – TIA – brings strategy, accountability and measurement to influencer marketing for WA brands using WA influencers. TIA will also assist influencers wanting to grow their brand by developing new […]

One-on-one With Marie Claire Editor Nicky Briger
  • Media

One-on-one With Marie Claire Editor Nicky Briger

Following the launch of the revamped marieclaire.com.au, editor Nicky Briger spoke to Magazine Networks about all it can offer readers. In September, Pacific Magazines unveiled an all-new digital experience for Marie Claire. Led by design thinking, the new look marieclaire.com.au was crafted to provide a better reader experience across all devices. It’s a testament to […]

Women’s Health Unveils Its New Premium Digital Experience
  • Media

Women’s Health Unveils Its New Premium Digital Experience

Pac Mags’ Women’s Health has unveiled an all-new premium digital experience. With a faster, cleaner, more intuitive and visually consistent brand experience across all devices, the new look is designed to optimise the user’s journey with less clutter, discoverable content and seamless integration for commercial partners. Will Everitt, head of product and technology said: “The digital evolution of […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.