Football Federation Australia & MKTG Announce Digital Media Partnership

Football Federation Australia & MKTG Announce Digital Media Partnership
SHARE
THIS



Dentsu Aegis Network’s sports and lifestyle marketing and operations business has teamed up with Football Federation Australia (FFA) to launch FFA Media Powered by MKTG.

The five-year partnership will see MKTG commercialise FFA’s digital network, including the My Football Live App, as well as leading the commercial strategy and operations for the network, working in partnership with the Hyundai A-League and Westfield W-League clubs and member federations.

Designed to drive growth of the FFA digital network for the benefit of fans, participants, and the federation’s clubs and commercial partners, the announcement coincides with the recent launch of stages one and two of FFA’s digital network, with new websites for fans and participants delivering enhanced experiences and interactions with the football community.

Following the announcement of the five-year mobile rights and sponsorship agreement between Telstra and FFA, the two partners will immediately begin collaborating on the development of the My Football Live App.

The new My Football Live App will launch in June 2018 and will allow all Telstra customers to watch the Hyundai A-League, Westfield W-League, FFA Cup and FFA controlled National Team games live, fast and data–free.

Non-Telstra customers can purchase a $99.99 annual Live Pass, a $16.99 monthly Live Pass and a $4.99 weekly Live Pass.

As part of the FFA Media Powered by MKTG deal, MKTG will provide FFA with a complete and end-to-end digital marketing solution approach delivered by best practice in ad product offering, content, social, technology, and data.

Luke Bould (pictured above, right), head of commercial, digital and marketing at FFA, said: “FFA is delighted to partner with MKTG uniting their local experience and the power of their track record of innovation around the globe, to football’s new digital network.

“Together, along with the Hyundai A-League and Westfield W-League clubs and member associations, we will be able to deliver great experiences to our fans, participants and our commercial partners.”

Matt Connell (pictured above, left), managing director of MKTG Australia, said: “This new partnership with FFA is a significant development for MKTG.

“Complementing our long-term position in stadium rights management, FFA Media Powered by MKTG will extend our offer to include digital media rights and all the elements within.”

“FFA and MKTG have a shared vision to help unlock the potential of what the FFA digital network can deliver for its partners and other brands that want to build an association with football, from grassroots to the elite.

“We believe that FFA Media Powered by MKTG will be the key to this.”

The partnership builds on MKTG and FFA’s existing relationship of nearly four years, where MKTG manages stadium signage for FFA-controlled matches.

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]