Foodbank Launches Food Fight To Combat National Hunger Rates

Foodbank Launches Food Fight To Combat National Hunger Rates
SHARE
THIS



Aussie food relief organisation Foodbank has launched Food Fight, a new campaign with Havas Worldwide and Red Agency, to help feed the thousands of Australians that go hungry every day.

Food Fight is the result of a partnership between Foodbank and some of Australia’s most iconic household brands including Kellogg’s breakfast cereals, Helga’s and Wonder White, SPC baked beans & spaghetti and Ardmona tomatoes, Primo Smallgoods, Moccona and Harris coffees and Vetta Pasta. Throughout the month of August, when a Food Fight product is purchased, a food donation will be made to Foodbank to help fight hunger in Australia.

Havas Worldwide and Red Agency worked collaboratively with GroupM to bring Food Fight to life with work across creative, PR and media respectively.

Food Fight Logo_RGB

A group of celebrity ambassadors and professional chefs have thrown their weight behind the campaign and are encouraging the public to join the Food Fight by buying participating products. The chefs include: Adam D’Sylva, Jerry Mai, Oliver Gould, Raymond Capaldi, Scott Pickett and Simon Moss. They have prepared simple, tasty and quick recipes featuring the products supporting the Food Fight.

Jason Hincks, chief executive officer of Foodbank Australia, said, “The Australians going hungry aren’t just on the street, they’re in your street. According to the majority of welfare agencies, low income families, single parent families and the unemployed are most in need of assistance.

“It’s great that so many are coming out to support the Food Fight campaign. We couldn’t provide the vital service we do without the help of the food industry, our ambassadors and also volunteers who work tirelessly at the frontline.”

Anthony Gregorio, Group CEO Havas Worldwide and Foodbank board member, said: “Havas Worldwide and Red Agency have been working with Foodbank for over five years to help raise awareness about hunger in Australia. Food Fight has been our biggest project to date so it’s fantastic to see such positive reception from industry and the broader Australian public.

“Foodbank has the support of some of the country’s biggest brands and so we worked collaboratively with Jason and his team to develop a creative campaign that could leverage this industry support to raise awareness amongst the end consumer. With work across both our creative and PR agencies, GroupM have done a stellar job of securing national media to really drive the campaign.”

Participating Food Fight products include:

  • Kellogg’s – All specially marked cereals, including Corn Flakes and Sultana Bran
  • SPC Ardmona – SPC Baked Beans range, SPC Spaghetti range & Ardmona Rich and Thick Classic Tinned Tomatoes
  • Goodman Fielder – All specially marked loaves of Helga’s and Wonder White
  • Rinoldi Pasta – Vetta Pasta range
  • Primo –  Shaved Honey Leg Ham, Thinly Sliced Turkey Breast and Thinly Sliced Hungarian Salami
  • DE Master Blenders – Moccona Instant Classic Medium Roast varieties and Harris Espresso Ground Coffee varieties

 

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.