Fitness Expert And TV Personality Unveiled As Deep Heat Pro Ambassador

Fitness Expert And TV Personality Unveiled As Deep Heat Pro Ambassador
SHARE
THIS



Deep Heat has announced its partnership with fitness expert, chiropractor, and TV personality, Dr. Tim Robards to launch Deep Heat Pro Sports Prep Massage Lotion and Deep Heat Pro Sports Recovery Massage Oil.

These two new products represent a new line of products from Deep Heat aimed at muscular preparation, prevention, and recovery.

Robards, who first rose to fame on the Channel 10 series, The Bachelor, has used his platform to help Aussies get fit, and live a well-rounded and active lifestyle through his health and fitness program, The Robards Method.

Robards said, “I couldn’t be more excited to team up with Deep Heat Pro to launch this new product range. Deep Heat Pro Sports Prep Massage Lotion will make sure your muscles are prepped and primed for whatever physical challenges you may face.

Screen Shot 2016-04-27 at 4.57.09 pm

“The Deep Heat scent reminds me of the pre-game hype and energy pump I used to experience before running onto the field! Now, I use it to kick me into performance mode, ready to give 110 per cent.

“Whether you’re trying to take things to the next level on the footy field, ramping up your gym or TRM sessions or even training for that triathlon, this is the go-to product for any aspiring athlete and sports fan.”

Deep Heat’s head of marketing, Fiona Scrymgeour, added, “We are very pleased to be working with Dr. Tim Robards on the launch of Deep Heat Pro.

“His expertise in health and fitness and his commitment to physical excellence fully embodies what Deep Heat Pro is about. It’s a fantastic opportunity to have Tim showing fitness and sports enthusiasts, first-hand, the benefits of Deep Heat Pro at the Men’s Health Survival of the Fittest race.

“We’re also very much looking forward to working with Tim to create engaging video content for our ongoing Deep Heat Pro influence and social media campaign. As well as having Men’s Health and Women’s Health on board to help tell Australia about these amazing new products.”

The announcement of this partnership will see Robards training with the Deep Heat Pro products and representing the brand at the world’s largest fitness obstacle course, Survival of the Fittest. The event will be held in Sydney in December this year.

The obstacle course, sponsored by Men’s Health, boasts 10 kilometres of 50 obstacles, including an 8ft high wall and army assault course.

Credits:
Client: Mentholatum
PR: F4WARD Agency
Media: The Library

 

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]