Market research company Fiftyfive5 has responded to an evolution in the demand for social and government research from the private and public sector, appointing Mathew Densten (pictured above) as its director of social and government.
Densten brings over 15 years’ experience in marketing and social research, having held senior positions at AMR Interactive, TNS Hong Kong, TNS Social Research and Kantar Public.
A specialist social researcher with expertise in communications, digital service development, community consultation, policy development and program evaluation, Densten has led strategic research projects which informed development and evaluation of government communication campaigns and reforms at a state and federal level.
Fiftyfive5 partner Mark Sundquist said: “Our social and government offer combines our consulting-led approach to research and proven track record in delivering tangible results for clients, with Mathew’s expertise in social research bringing a unique social and government offer.
“Mathew will be Sydney based and will also work with our growing New Zealand office.
“As we maintain the high momentum in our business, our focus will continue to be on building industry-leading capability in sectors where the research industry is under-delivering to client needs.”