Fifty-Six-Year-Old Model Is The New Face Of Lingerie Brand

Fifty-Six-Year-Old Model Is The New Face Of Lingerie Brand
SHARE
THIS



New Zealand lingerie brand Lonely has once again scored a marketing coup after it unveiled its new range modelled by 56-year-old model Mercy Brewer.

Lonely has a long history of using “real” people in its campaigns and refuses to photoshop or doctor images in its campaigns. The company said it wanted to create images that “celebrate the beauty of growing older” and enlisted Brewer who’s been a professional model (and former punk) since the early 80s.

56-year-old model Mercy Brewer stuns in new lingerie campaign Picture: Harry Were / Courtesy of Lonely

Helene Morris, co-founder of Lonely, said of the campaign: “At Lonely, we feel that it is important to challenge what we see in our media with a more authentic reflection of beauty and hope to grow people’s visual vocabulary.

Screen shot 2017-03-13 at 10.05.44 PM

“The beauty and fashion industries are so obsessed with youth, but the reality is we are all ageing, and there are so many wonderful things about growing older.

gallery-1489092337-lonely-mercy-03

“So often the primary message around age is intervention, which is a frustrating response to such a natural, inevitable process,” Morris said.

Commenting on how her body has changed over the years, Brewer added: “Well I’m not one for swimming upstream, I just accept it for what it is, it does the job.”

 

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]