Feline Fundraising Campaign Immortalises Top Cats

Feline Fundraising Campaign Immortalises Top Cats
SHARE
THIS



Some of the most memorable cats re-homed by the Cat Protection Society in the Sydney suburb of Newtown have been immortalised in a series of brooches being sold in a fundraising drive.

Bella, Jaffa, Johnny and Zac are among the felines featuring on nine brooches created for the fundraiser called ‘Nine Lives’ and hashtagged #NineLivesNewtown on social media.

The society has also launched a one-minute video clip to promote the project, featuring Paul Capsis as the voice of Jitu the cat.

Each of the nine brooches in Nine Lives represents a cat or pair of cats that came to Cat Protection as ‘special needs’ felines.

“Every year we take in about 1,000 cats and kittens, but some really stand out,” Cat Protection CEO Kristina Vesk said.

“The stories of the cats featured on the brooches all end well because the cats have been adopted by loving people, but these cats have all had difficult times.

“Jaffa had a leg amputated, Husky had arthritis and Bella’s eye disease was so severe that both her eyes had to be surgically removed. But Bella bounced back and now shares her life on Facebook and Instagram.

“She and the other cats have all recovered from their challenges and gone on to enjoy full and happy lives.”

The Nine Lives project was developed by the society’s feline services manager, Nerida Atkin, who thought people who wore jewellery featuring cats might like brooches with real stories behind them.

Each brooch retails at $39 over the counter at the Cat Protection Society at 103 Enmore Road, Newtown, or for $50 online including postage.

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]