What The F*ck Is Changing The Ratio And Why Should I Come?

What The F*ck Is Changing The Ratio And Why Should I Come?
SHARE
THIS



In less than a month, we’re holding an event called Changing The Ratio, and we think it’s pretty damn important for our industry. But what the f*ck actually is it? Let us enlighten you.

For starters, it’s an inspirational conference; a day crammed with panel discussions, keynote speakers and short stories – all centred around the media, advertising and marketing industry being more inclusive, diverse and equal. Pretty good reason to hold an event, right?

We’ve got an amazing speaker line-up, and attendees will walk away with practical tools, case studies and things to do right now within their own organisations to drive diversity, equality and inclusion. Oh, and a whole new mindset.

If you’re already convinced (which obviously you are) grab some last minute tickets here! If you buy more than five, there’s also a $50 discount on each ticket! If you aren’t convinced just yet, here’s five reasons you should come (or send your team at the least):

  1. Having a diverse team can be your competitive advantage

In today’s challenging environment, there’s no way you can win if you don’t have a full team. A diverse workforce not only gives you fresh insights into all of Australia, it gives you divergent thinking, which means you’re that much more likely to come up with the next killer idea or product.

According to a BCG study of over 1,700 businesses, companies with more diverse leadership teams report higher levels of innovation. Which basically means diversity can be your competitive advantage. But don’t take our word on it – check out this TED talk.

  1. Your employees will thank you for it

Who are the future leaders in your business? It’s one thing to hire a diverse group of people, another to really tap into the potential of all of these different people. Anyone managing a team should attend this event to learn how to get the best out of their team members.

Sending your team members to the conference themselves also shows that you have faith in them; whether you’re rewarding them for hard work or see them running the business one day.

This is their (and your) chance to be inspired by stories from individuals like Deng Adut (ex-child soldier, now lawyer), Lisa Wilkinson (Channel Ten) and Dr Tim Soutphommasane who is our current Race Discrimination Commissioner.

  1. Diversity is now a necessity for businesses

Society has dictated that diversity is no longer just an option, it’s a necessity. CMOs and brands look for and expect an authentically diverse team when they’re hiring as table stakes.

In 2016, HP’s CMO demanded that his agencies (BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman) set their own plan on how they were planning on getting a more gender-balanced and ethnically diverse employee base within a year.

Brands get how important equality is. And in 2018, if you’re not keeping up, you could be the next to lose out.

  1. Learn how to attract diverse talent

Winning the war for talent is hard. At Changing The Ratio, you’ll learn the necessary skills to attract, retain and promote the right people to future proof and grow your business.

Mandie van der Merwe from Cummins & Partners will speak about how to attract diverse talent into advertising and media and Google’s Sally-Ann Williams will also speak about bridging the gender gap in STEM education and the consequences of not doing so. And how could you miss out on that?

  1. Engaging a wider audience = growing your market share

Think about who spends money in Australia. By ignoring women, the LGBTQI community, disabled people and multicultural Aussies, you’re basically leaving money on the ground.

In 2017, it was estimated that global spending by women was $18 trillion. Women drive 70–80 per cent of all consumer purchases – so you’d better be good at marketing to them. At Changing The Ratio, Bec Brideson will lead a panel discussion on “The Business of Women” to help you better tap into the female purchase power.

And according to the 2016 census, almost half of all Australians were either born overseas or have at least one parent born overseas – which means there’s a huge opportunity to reach new audiences and grow market share.

Which is why we have a “Leveraging the opportunities of multicultural Australia” panel at Changing The Ratio, featuring Tamara Howe (Kelloggs Australia), Michaela Chan (oOh! Media), Willie Pang (Mediacom) and moderated by Kirsty Muddle (Cummins & Partners).

Changing the Ratio will be held on May 28 at Sydney’s Belvoir St Theatre in Surry Hills. Grab tickets here, and for all other info, head to the website.

CTR_SponsorBlock 30.4.18

 

 

 

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]