Burger Satisfaction: Grill’d Customers Are The Happiest, As Macca’s Comes In Last

Burger Satisfaction: Grill’d Customers Are The Happiest, As Macca’s Comes In Last

A new study into the satisfaction levels of Australian “quick service restaurant” customers (aka: fast food) has found Grill’d burger fans leave with the most satisfied tummies and general satisfaction overall.

The study by Roy Morgan Research found that 11.8 million Australians (aged 14-plus) ate at a quick service restaurant in the last four weeks.

Grill’d topped the satisfaction ratings with 90.7 per cent of their customers fairly satisfied or very satisfied.

Although Grill’d scored the highest satisfaction among the thirteen largest players in this market with 90.7 per cent, it was closely followed by Guzman Y Gomez with 89.3 per cent, Crust Pizza (86.6 per cent) and Subway (85.8 per cent). Despite McDonalds having the largest number of customers in an average four week period, their customer satisfaction was only 66.2 per cent.

Satisfaction ratings of Australia’s top 14 fast food restaurants

7335-c1

According to the study, over the last 12 months, the biggest improvement in satisfaction was for Pizza Hut (up 9.6 per cent points), followed by Red Rooster (up 5.8 per cent points), KFC (up 3.5 per cent points) and Crust Pizza (up 2.5 per cent points). Those showing the largest declines in satisfaction were Hog’s Breath Café (down 9.6 per cent points), Nando’s (down 6.1 per cent points) and Guzman Y Gomez (down 2.8 per cent points).

Commenting on the findings, Roy Morgan’s industry communications director, Norman Morris, said: Over the last four years, there has continued to be strong growth in the patronage of quick service restaurants, with an increase of over 1.3 million or 13 per cent. This has increased customer numbers in an average four week period for those over 14 to nearly 12 million and as a result has brought with it very tough competition.

“The use of quick service restaurants is widespread across all age groups and socio-economic segments. However, Roy Morgan has a great deal more information about the customers of each of the major brands, enabling an in-depth understanding and profiling, a necessary tool for anyone involved in strategy development in this fast growing and highly competitive industry,” he said.




Please login with linkedin to comment

McDonald's Roy Morgan

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]