Family Chef Pork Launches First Ever TV Campaign

Family Chef Pork Launches First Ever TV Campaign

Family Chef Pork has celebrated the launch of two new, pre-prepared pork products ‘Ready to Rock BBQ Pork Ribs’ and ‘Easy Peasy Pulled Pork’ with its first ever television campaign, airing in South Australia.

Specialist agency Redhanded has created four quirky, entertaining 15 second spots demonstrating just how easy these clever meal solutions are to prepare and how delicious they are to eat.

Justin Wheatley, retail channel manager at Rivalea said the process had been an exciting one for the organisation as the campaign transitioned from a social only idea, through to a fully integrated above the line campaign.

“These TVC’s started as a series of Vines for social media, but they turned out so well and we had such strong customer engagement that we thought they would do equally well in a television campaign,” said Wheatley.

The four spots embody Family Chef’s key pillars and brand promise of ‘Healthy, tasty, easy-peasy!’ and the use of a modern day, busy, superhero mum proved an effective strategy to convey the speed and efficiency with which you can prepare a great tasting meal.

The television spots will be supported by the launch of a new social, programmatic and in-store campaign.

Wheatley added Rivalea had been working with Redhanded now for a number of years in other product categories. “Their knowledge of food production, responsible farming practices and food provenance is incredibly important with our business model. Their expertise in taking a growing regional brand and crossing the divide back into metro markets really does set them apart from other agencies.”

Redhanded managing director Jim Gall said the launch was an exciting opportunity for the Agency as it spreads its wings in to FMCG.

“As a specialist rural and regional Agency, we understand the food provenance story better than most right through the supply chain from the farm gate to the fork,” said Gall.

The new range and varieties are an exciting addition to the Family Chef range, and are now available in independent supermarkets.




Please login with linkedin to comment

ddb worldwide woodstock bourbon

Latest News

Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
  • Advertising

Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch

Dentsu’s iProspect has partnered with MOOD tea to empower the advertising and media community to make a difference in youth mental health. The partnership with MOOD tea will see iProspect support the brand from a strategic business level through to media partnerships, to build the brand’s salience and ultimately drive retail distribution and purchase. Marcelle […]

Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
  • Opinion

Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia

In this opinion piece, Born’s co-founder and strategy director, David Coupland (above), considers whether cultural nostalgia offers genuine comfort or stifles innovation in light of McDonald’s bringing back “The Original Mouthful.” Sitting there watching The Beckham documentary, shortly after I’d watched the Robbie Williams’ documentary, not that long after I’d watched The Last Dance it […]

Opinion

by B&T Magazine

B&T Magazine
Adobe Launches Express Mobile App With Firefly AI
  • Technology

Adobe Launches Express Mobile App With Firefly AI

Adobe has launched a new Adobe Express mobile app, giving users Firefly AI on the go. Adobe Express is the all-in-one AI content creation app that makes it fast and easy for anyone to ideate, design and share standout social media posts, videos, flyers, logos and more. Millions of users around the world are turning […]

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
  • Media

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane

ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA),  continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]