Family Chef Pork Launches First Ever TV Campaign

Family Chef Pork Launches First Ever TV Campaign
SHARE
THIS



Family Chef Pork has celebrated the launch of two new, pre-prepared pork products ‘Ready to Rock BBQ Pork Ribs’ and ‘Easy Peasy Pulled Pork’ with its first ever television campaign, airing in South Australia.

Specialist agency Redhanded has created four quirky, entertaining 15 second spots demonstrating just how easy these clever meal solutions are to prepare and how delicious they are to eat.

Justin Wheatley, retail channel manager at Rivalea said the process had been an exciting one for the organisation as the campaign transitioned from a social only idea, through to a fully integrated above the line campaign.

“These TVC’s started as a series of Vines for social media, but they turned out so well and we had such strong customer engagement that we thought they would do equally well in a television campaign,” said Wheatley.

The four spots embody Family Chef’s key pillars and brand promise of ‘Healthy, tasty, easy-peasy!’ and the use of a modern day, busy, superhero mum proved an effective strategy to convey the speed and efficiency with which you can prepare a great tasting meal.

The television spots will be supported by the launch of a new social, programmatic and in-store campaign.

Wheatley added Rivalea had been working with Redhanded now for a number of years in other product categories. “Their knowledge of food production, responsible farming practices and food provenance is incredibly important with our business model. Their expertise in taking a growing regional brand and crossing the divide back into metro markets really does set them apart from other agencies.”

Redhanded managing director Jim Gall said the launch was an exciting opportunity for the Agency as it spreads its wings in to FMCG.

“As a specialist rural and regional Agency, we understand the food provenance story better than most right through the supply chain from the farm gate to the fork,” said Gall.

The new range and varieties are an exciting addition to the Family Chef range, and are now available in independent supermarkets.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]