Fairfax Media has today launched ‘Beyond the Banner’, a trade marketing campaign designed to inspire marketers to think beyond the traditional ‘banner ad’ and get more creative with smartphone and tablet advertising.
‘Beyond the Banner’ highlights the innovation that has taken place in mobile advertising since the banner ad gained popularity in 1994 – a time when mullets were all the rage.
The Fairfax Mobile Network is at the forefront of mobile advertising innovation and offers advertisers new look, creative and high impact mobile campaigns to reach broad, highly-engaged audiences.
“This campaign highlights that small screens deliver large reach and that the Fairfax Mobile Network offers advertisers a world of opportunity far beyond the standard banner ad,” Fairfax Media mobile commercial manager Stewart Hayes said.
“Smartphones are now the most popular digital device for consumers – accounting for more online traffic than any other digital platform*.”
Fairfax Media product director, digital innovation services, Adam Mather, added, “At Fairfax, our dedicated team of designers, strategists and category specialists work alongside the sales team to deliver powerful and creative solutions for our advertising clients.
“From rich media executions to custom display and native advertising services, we are committed to continually developing new products to grow our market leading capability across mobile”.
More than 4.4 million Australians access Fairfax Media content from a smartphone every month, and 2.1 million access Fairfax Media content from a tablet device via website or app**.
The ‘Beyond the Banner’ campaign, which includes two videos, commences today and will run across social media, as well as trade media sites, until 5 February 2016.
Creative Credits: With Collective
* Source: KPCB Internet Trends Report, 2015
** Nielsen Mobile Ratings Preview Data, Sept 2015