Facebook And Tubemogul Align Around Video Newsfeed Ads

Facebook And Tubemogul Align Around Video Newsfeed Ads
SHARE
THIS



Facebook has teamed with Tubemogul to enable brands to purchase video ads within Facebook News Feed and Instagram and place those ads on desktop and mobile.

The capability is available to all TubeMogul clients globally.

According to the companies, the integration enables marketers to consolidate their entire brand advertising budget through TubeMogul’s self-serve platform and holistically plan, buy and measure their video advertising on Facebook and Instagram alongside existing linear TV, digital video and display advertising initiatives.

In practical terms the development will allow advertisers to ;

  • Sequentially message by retargeting individuals across both Facebook and Instagram;
  • Receive third-party audience verification and cross-channel deduplication reporting from Nielsen directly within TubeMogul’s platform;
  • Eventually inform cross-channel media planning by determining incremental reach provided.

More than 40 global advertisers in the closed beta program such as Expedia, and Lenovo Australia have already run over 100 campaigns on Facebook and Instagram

The opportunity for both companies is huge. Facebook’s Q4 2015 earnings call revealed that more than half a billion people view over 100 million hours of video on Facebook daily. Add to that the 400 million monthly users that share over 80 million photos daily on Instagram and the scale of the channel is extraordinary.

“Our vision was to work with Facebook and Instagram in order to provide a seamless branding experience for marketers across all media channels, and today we’re one step closer to that goal,” said Brett Wilson, TubeMogul CEO and co-founder.

“By including formats like Facebook video in their platform, TubeMogul continues to solidify their status as a one-stop shop for marketers looking to drive incremental reach and quickly understand how their media spend is working,” said Vic Walia, Senior Director, Brand Marketing, Expedia.

“Buying Facebook ads through TubeMogul allows us to get instant learnings across both desktop and mobile and extend those insights to inform our strategy across our entire media buy,” said Danielle Uskovic, AP digital and social lead, AP Marketing, Lenovo.

This article originally appeared on B&T’s sister business site www.which-50.com

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine