Facebook Australia and its marketing partner, Tiger Pistol, have announced the introduction of local community targeting for multi-location marketers.
The new capability will enable businesses such as franchise systems, dealers or agent networks to use the power of Facebook and Instagram data for hyper-local campaigns.
The simple ‘one campaign’ approach works across a range of industries, with early adopters including brands such as LJ Hooker, Foodworks, Asahi Premium Beverages and Audi.
Each will use the Tiger Pistol platform combined with Facebook targeting to create individual local area marketing campaigns.
Tiger Pistol streamlines the creation, implementation and optimisation of localised Facebook ad campaigns, while maintaining brand control, and enables brands to deploy one campaigns across their entire network.
Facebook Australia managing director Will Easton said: “We are focused on driving business outcomes for brands in an automated approach via mobile.
“This partnership opens up a centralised way of better aligning national brand and local agent marketing efforts across Facebook and Instagram.”
“This centralised buying platform allows individual business owners the opportunity to run their own local marketing campaigns from nationally pre-approved creative assets using a simplified, user-friendly buying platform with pre-set local targeting built in.”
Troy Townsend, co-founder and CCO of Tiger Pistol, said: “We have been focused on local advertising for nearly seven years, and taking a macro view of the immediate local network delivers exceptional results.
“Hyper-local targeting presents a monumental opportunity to drive efficiency in media spend, increase share of voice, target high-value consumers and shift local businesses to a digital-first mindset.
“Having been a Facebook marketing partner since 2013, we have had the opportunity to collaborate on solutions for brands across a diverse range of verticals and to use the power of the platform in local networks.
“Understanding how to optimise your content for local users can provide brands with an excellent opportunity for success.”