Facebook Gets Into The Mardi Gras Spirit, Signs On As Major Sponsor!

Facebook Gets Into The Mardi Gras Spirit, Signs On As Major Sponsor!
SHARE
THIS



Facebook has announced that it will be a major partner of this years Sydney Gay and Lesbian Mardi Gras.

The social media giant, which also acquired Instagram in 2013, will be supporting the festival on both platforms and will be entering a float in the festival’s famous parade on Saturday 5th March.

CEO of Sydney Gay and Lesbian Mardi Gras, Michele Bauer said, “Mardi Gras could not be happier that Facebook has become a partner. This is not just because of its size or reach, although those are wonderful benefits, but because of Facebook’s commitment to campaigns that spread messages of social justice.  Mardi Gras at its core is about social justice.  We look forward to working with Facebook on spreading those messages along with all of our messages of celebration and fabulousness in true Mardi Gras style!”

This is the first time that Facebook has officially partnered with the festival, building on its long history of supporting pride and diversity globally by partnering with pride parades in the United States and enabling Facebook users to apply a rainbow flag filter over their profile picture in support of marriage equality and LGBTIQ rights.

Mia Garlick, director of policy Australia New Zealand, Facebook Instagram said “People use platforms like Facebook and Instagram to connect and share both within the LGBTIQ community and about LGBTIQ issues. Amongst the 14 million Australians who regularly use Facebook, the topic of marriage equality was one of the top 15 most mentioned topics on the site in 2015 – and around the world, more than 26 million people added a rainbow pride filter to their profile pictures. On Instagram, people used #PridePortraits to share their images of love, pride and family.

“We are honoured to be a major sponsor of Sydney Gay and Lesbian Mardi Gras and showcase not only our support, but also showcase how our platforms allow people to connect and share around what matters most to the LGBTIQ community.”

Pink Media Group on behalf of Sydney Mardi Gras created the partnership.

Managing director Ben Mulcahy said, “It’s wonderful to have the worlds largest social media platform supporting the country’s largest LGBTIQ pride festival. Like all Australians, LGBTIQ people have had their lives revolutionised by social media over the past decade. It has helped build and connect the community like never before.

“Facebook’s partnership is more than just an opportunity to get their brand in front of 250,000 spectators at the parade: it’s a great reminder of the power of social media and social movements to change lives.”

The flagship event of the Mardi Gras festival is the parade which attracts approximately 10,000 participants and is the largest night time parade of its kind in the world. Facebook will be entering a float with 50 or more participants from Facebook in tow as well as being present at other festival events including Fair Day on Sunday 21st February.

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.