Facebook Conducted Another Secret Experiment On Users

Facebook Conducted Another Secret Experiment On Users

This story was originally published by

Apparently Facebook was playing around with user feeds back in 2012 prior to the US election.

SHARE
THIS



Facebook quietly tweaked the news feeds of 1.9 million users before the 2012 US election so they would see more “hard news” shared by friends.

That change may have boosted voter turnout by as much as three percent, according to a little-known study first disclosed Friday by Mother Jones.

For the study, news articles that Facebook users’ friends had posted appeared higher in their feeds — the stream of status updates, photos and articles that show up when you first sign on to the site. The researchers wanted to see whether increasing your exposure to news stories shared by friends before an election would convince you to vote.

Facebook said the news stories being shared were general in nature and not political. They came were from a list of 100 top media outlets from the New York Times to Fox News, according to the Mother Jones story, written by Micah Sifry, a democracy activist.

Facebook shared the results with some academics, but said it did not publicly disclose the experiment until Mother Jones revealed its existence because the researchers are planning to publish an academic paper based on their findings.

Read the full article here

Please login with linkedin to comment

Online ads

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]