Eyeota Raises US$7 Million In Series A Round

Eyeota Raises US$7 Million In Series A Round
SHARE
THIS



Eyeota, global leader for local audience data, announced today that it has raised US$7 million in Series A funding.

With 1.5 billion unique profiles gathered from publishers across Asia-Pacific, Australia, Europe and the Americas, Eyeota is a truly global organisation in the data and marketing technology industries.

Eyeota’s audience data provides marketers with the insights they need to reach the right online audiences and enables publishers to monetize their audiences.

Investors participating in this round include Global Brain Corporation, Infinity e.Ventures and Project A Ventures.

Eyeota has raised US$10 million to date and will use the funding to build the teams in its international offices, grow the technology development team and expand into new territories.

As the digital media ecosystem expands, brands find it increasingly more challenging to reach their target audiences. Eyeota empowers brands with high quality audience data, enabling them to understand their target audiences so they can deliver the right message to the right user at the right time.

Today Eyeota is the international leader in this space growing the business and its revenues three-fold in the past year. In 2015, Eyeota opened offices in Melbourne and Tokyo, and also doubled the company’s headcount.

All of the top six media agency holding groups purchase Eyeota’s data for their media buys, and 50 of the 50 highest spending advertisers use Eyeota’s audience data to reach their target audiences online.

Eyeota’s mission is to be the preeminent independent data source for audience data worldwide. Eyeota currently generates data revenues for thousands of its partners including CACI, Experian, Ipsos, Immobilienscout24, Netsprint, Roy Morgan Research and Semasio.

CEO and co-founder of Eyeota Kevin Tan said, “Eyeota is entering a new phase of rapid growth and I am pleased to announce that the latest funds will be used to fuel our international expansion and accelerate our product offering. I am excited about what we will build with this investment and with our new shareholders’ support”.

A partner of Global Brain, Nobutake Suzuki, added, “We were impressed by Eyeota’s experienced team and unparalleled technologies, and we believe the company shows great promise and is set to become one of top tier players in the global data and digital advertising industries”.

Co-founder and managing partner of Infinity e.Ventures, Akio Tanaka said, “We are excited to join Eyeota as it has emerged as a major player in the provision of global audience data and we are looking forward to see the company expand the business beyond advertising to other areas of audience information”.

 

Please login with linkedin to comment

jason lonsdale

Latest News

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]