Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018.
The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US.
Peter Hunter (pictured above), Eyeota’s general manager for Australia and New Zealand, said the new investment affords the company the opportunity to cement its position at the forefront of audience data and addressable media.
“We will continue to invest in our local team and product development driving continued growth into 2018,” he said.
Over the past year, the company has expanded its partnerships with regional publishers and offline data suppliers to meet the growing demand for audience data, increasing its unique user profiles to more than 3.5 billion across the Asia Pacific, Europe and the Americas, and expanding its data segment availability by nearly 50 per cent.
Additionally, Eyeota continues to expand platform partnerships to distribute data into increasingly more channels.
Eyeota CEO Kevin Tan said: “The advertising and marketing disciplines are driving a significant expansion in how data is applied from traditional targeting to custom segmentation, creative personalisation, machine learning, and AI.
“This new round of funding allows us to enrich our audience and supply solutions, as well as provide us the opportunity to scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships.”
Eyeota has now raised more than $27 million, with its round of funding led by independent private equity firm Jolt Capital SAS.
Additional existing and new investors that contributed to this round include Project A Ventures and Qualgro, a venture capital firm that invests in B2B companies in data and SaaS.