The world’s leading aerial display and advertising company, Branding By Air, has partnered with leading Australian ISP Exetel, for Australia’s largest ever aerial branding campaign.
Taking in locations across NSW, Queensland, South Australia and Victoria, the campaign has been created to promote Exetel’s NBN broadband plans.
In each location, Branding by Air will fly a 1000sqm banner across regional and metropolitan locations in coordination with the NBN switch on. The high-impact campaign aims to create large-scale awareness for Exetel, particularly in rural locations where it is traditionally difficult to target large audiences.
Running throughout July and August, the campaign will reach, Sydney, Toowoomba, Brisbane, Mackay, Townsville, Coffs Harbour, Tamworth, Armidale, Canberra and Kiama.
Exetel CEO, Richard Purdy said working with Branding by Air provided an unexpected and incredibly successful twist to the campaign.
“Exetel is Australia’s largest independent internet service provider with over 100,000 services. The NBN rollout offers us a great opportunity to promote the Exetel brand afresh in key markets,” he said.
“When we were looking at marketing solutions we needed something on a big bold scale to take this campaign to the next level, and Branding by Air fitted the bill.
“Outdoor advertising is a proven way to successfully engage audiences in a clear and confident way. Branding by Air’s banners are roughly five times the size of the biggest billboard, meaning this campaign matches our ambitions as an NBN provider,” he said.
Branding by Air’s National Sales Director Simon Powell said he was proud to be a part of Australia’s largest aerial advertising campaign.
“Aerial offers a unique opportunity to make a big, bold statement that not only grabs attention on the day, but also offers ideal content to share through social media channels,” he said.
“It’s not every company that has the vision and ambition to invest in a campaign that offers consumers the feeling of being alive in an outdoor, unexpected, fun and importantly- physical way,” he added.