LinkedIn Australia has bolstered its Marketing Solutions team with the appointment of former MediaCom managing director James Sneddon as a national agency lead.
Based in Sydney, Sneddon will work alongside Lara Brownlow and Helen Girdlestone, with his main areas of focus to be building and executing partnerships across the core agency holding groups, scaling LinkedIn’s programmatic offering and running core programs like LinkedIn’s Agency Influencer program.
Sneddon joins LinkedIn with more than 15 years’ experience working for and with agencies in Sydney and London, having spent six of those years at MediaCom before departing the GroupM agency in March last year.
More recently, Sneddon has been working as an independent consultant, focusing on new and emerging technologies and opportunities.
Matt Tindale, senior director of LinkedIn Marketing Solutions for the Asia-Pacific region, said it was great to have Sneddon join the team.
“As an experienced business leader and someone who knows intimately what’s important to agencies and their clients, James will help us deliver value to all parties in an ever-complex industry landscape,” he said.