Ex-Dentsu Experiental & oOh!Edge Agency Director Launches Indy Consultancy

Ex-Dentsu Experiental & oOh!Edge Agency Director Launches Indy Consultancy
SHARE
THIS



Independent experiential company 4Horsemen Agency has launched in Melbourne to try and disrupt the industry through delivering a full-service offering in a consultation model.

Conceptualised on a biblical apocalyptic vision and spun together through a consultancy look and feel, the 4Horseman is the brainchild of ex-Dentsu Experiential and oOh!Edge agency director James Tamanika (pictured above).

The agency is a marketing resource focused on four main pillars (aka the horses) of creative ideation, social integration, experiential and sponsorship procurement/management.

4Horseman Agency logo

The 4Horseman Agency logo

Tamanika said the industry’s growth over the last 10 years has led to brands being less and less engaged in conventional campaign responses, and are now looking for the “cool shit” to build experiences that resonate with consumers.

“The 4Horsemen story is about collaborative strength and we have continued that theme,” he said.

“We have created our horses in that same vain and dependant on client needs – we can provide a single horse approach, be it creative ideation or experiential, to great effect.

“It’s when we are able to put together a collaborative approach, bringing together all four horses, we can create meaningful campaigns with apocalyptic results.”

In an age where consultancy offerings are threatening the bigger agency market, Tamanika said he recognised it was time to set up a resource in the below-the-line market.

He said the 4Horsemen’s model offers unlimited collaborative resources, expertise and advice focused on ensuring experiential activation, events and content come together seamlessly.

“As brands become more and more focused on the value that the customer experience holds in the marketing mix, 4Horsemen is the consultancy offering to be that beacon in ideation of big ideas, strategy and activation ensuring delivery, results and ROI,” he said.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]