British telco BT has gone down the ridicule route for its latest campaign, recruiting Scottish actor Ewan McGregor to basically take the piss out of advertising.
The clips showcase a behind-the-scenes look at ad creation, the huge stunts and bells and whistles companies strive to, which McGregor sees as pointless.
As well as the ads themselves, the BT’s YouTube channel showcases a number of humorous interviews with the actors, stunt drivers, famous footy players and zombies.
David James, BT consumer marketing director, said: “BT is very excited to be launching its new marketing campaign. It follows our previous hugely popular campaigns, including Adam and Jane’s love story as well as the flatmates. The public got to know these characters and took them into their hearts. We are confident that they will do the same with our new host of intriguing characters.
“BT has an extremely attractive TV and Broadband offer for consumers and we wanted to introduce these to the public, in an entertaining and unique way. After all, it is not often that you see Ewan McGregor hanging out with footballers Robin Van Persie and Alex Oxlade-Chamberlain, along with a group of zombies and Vikings. We have stuck with the humorous nature of our previous marketing campaigns which have proved so popular.”
Of his involvement with the campaign, McGregor said: “I’m thrilled to be starring in this new campaign for BT. I hope the viewing public enjoy the action, alongside the laughs.”
Check out the campaign videos below.