Event technology platform Eventbrite has expanded its presence in the Asia Pacific by launching in New Zealand, following significant organic growth in the local market.
Eventbrite has powered more than 70,000 events in New Zealand since inception and is establishing a presence in Auckland to build upon the significant momentum it has experienced with local event creators.
Local operations will be led by New Zealand native Brad McIntyre (pictured above, left), serving as marketing manager of Eventbrite Australia & New Zealand.
Phil Silverstone (pictured above, right), general manager of Eventbrite Australia & New Zealand, said: “We’re incredibly excited to be launching into our second APAC market. The New Zealand office deepens our regional expansion and continues our mission of bringing people together through the power of live experiences.
“New Zealand may have a small population, but Kiwis have a huge appetite for live experiences, making it the perfect market for Eventbrite.
“What’s also great is that we have a number of key Australian customers that have been able to expand into the New Zealand market with us, following their successes and business growth using Eventbrite.
“Brad has a proven track record delivering leading technology products to market with long tenures at Microsoft and Samsung in New Zealand, which adds to his deep understanding of the unique needs of New Zealand entrepreneurs.
“It’s his expertise in connecting events with technology that has significantly improved the attendee experience of event organisers’ customers and performance of their businesses.”
In addition to establishing an office and hiring a local team, Eventbrite recently built an Australia-based customer service team which will service the region, and the company hopes to build out local customer service efforts in New Zealand over time.
Eventbrite also recently announced an integration with Spotify, which is available worldwide. Spotify will now recommend Eventbrite events to its massive listenership of more than 100 million music fans based on their music preferences.
With this new integration, listeners can select a show on Spotify and complete their purchase on Eventbrite in two quick taps.