World-renowned entertainment marketing agency FRUKT has announced a new strategic partnership with local entertainment, media & events powerhouse Authentic Entertainment.
FRUKT will draw on their years of experience as music and entertainment strategists to develop new approaches and concepts for the Australian market. The new Sydney office is added to the offices in London, New York, Los Angeles, Milan and Rio, and will work closely with the 100 staff globally.
FRUKT work with many of the most iconic and brave brands in the world including MasterCard, Sprint, AB-InBev, Diageo, Coca-Cola, Jägermeister and O2.
In Australia, this partnership will officially launch with a major global brand initiative, which will be unveiled in the coming weeks.
Authentic Entertainment represent the ideal partner to complement FRUKT’s skills locally, with 30 years of connecting Australian brands to consumers via their range of owned and operated music media properties and bespoke music content solutions. Authentic are also sole representatives of the Vevo – the world’s leading all-premium music video and entertainment platform – in Australia and New Zealand.
Anthony Ackenhoff, Co-Founder and CEO of FRUKT said: “We are delighted to finally open in Australia – culture and entertainment is an integral part of how consumers in Australia live their lives, and we’re thoroughly excited about being able to bring the wealth of experience that we have from running campaigns globally and locally into the market. Working with Authentic has been a pleasure in the past, and we’re really looking forward to collaborating with them to drive forward some innovative, fun and exciting initiatives for brands and fans across the country.”
“I’m absolutely delighted to be in partnership with a business which shares so many of our values and belief’s” said John Wardley, CEO of Authentic Entertainment. “FRUKT represent the most respected music marketing consultancy in the world, and we have long admired their insight-driven approach to creating music and entertainment connections, content and experiences. FRUKT and Authentic will represent two halves of a very compelling value chain in the Australian market; FRUKT’s unique service model, strategic smarts, insight capability, international reach and brand activation capabilities in combination with Authentic’s local media portfolio, content creation capability and phenomenal brand activation experience will be a potent combination for any brand”
In addition to the partnership with Authentic, FRUKT will also be locally launching two studies in the coming months: The first is Brands & Bands: The Value Exchange: an in-depth look at how brands and artists value one another in today’s new partnership economy; the second is Field Work: The Definitive Guide to Brand Activations at Music Festivals.