Home » EnergyAustralia Uses Owl In Ad Campaign To Get People To Make A “Wise Call”

8 July, 2015

EnergyAustralia Uses Owl In Ad Campaign To Get People To Make A “Wise Call”

EnergyAustralia is launching a new advertising campaign encouraging consumers to ‘make a wise call’ and choose EnergyAustralia as their energy provider.

The campaign highlights the knowledge and expertise EnergyAustralia staff draw upon every day to match customers with tailored energy plans and products spanning electricity, gas, heating, cooling, hot water installations and emergency repairs.

“The energy industry is complex and it’s often difficult for customers to navigate a way through to get the products and services they need,” said Michelle Monaghan, general manager, sales and marketing at EnergyAustralia. “So, we wanted to create a campaign based on the idea that, with one ‘wise call’, customers could have their energy needs met simply, fairly and effectively every time. No fuss.

EnergyAustralia - Leo Burnett - PR print PR print2

“It was important too that the campaign be fun and memorable, so we’ve used the perfect metaphor for wise – owls. Our employees have developed skills and experience across a range of different fields, which is reflected in the various owls supporting customers to make confident energy decisions.”

“It took several long months to train the owls to talk, but it was worth it,” said Scott Huebscher, creative director at Leo Burnett.

“I call the big one Bitey.”

The campaign launched on June 14 in TV and rolls out across press, digital and OOH.

CREDIT LIST

PRODUCT	Brand Refresh
CAMPAIGN	A Wise Call

CLIENT	EnergyAustralia
DIRECTOR OF RETAIL	ADRIAN MERRICK
GENERAL MANAGER RETAIL STRATEGY & ENERGY SERVICES	MICHELLE MONAGHAN
SENIOR MARKETING MANAGER	JODIE ROCHETICH
SENIOR MARKETING MANAGER	AYSHA CINCOTTA

AGENCY	LEO BURNETT
CHIEF CREATIVE OFFICER	ANDY DILALLO
EXECUTIVE CREATIVE DIRECTORS	GRANT McALOON & VINCE LAGANA
CREATIVE DIRECTOR / WRITER	SCOTT HUEBSCHER
SENIOR ART DIRECTOR	NILS EBERHARDT
SENIOR PRODUCER	RACHEL DEVINE
GROUP BUSINESS DIRECTOR	LIBBY WESTON-WEBB
BUSINESS MANAGER	RACHEL DOUGAN
PLANNING DIRECTOR	THOMAS MILES

DIRECTOR	ULF JOHANSSON
DOP	ANDRZEJ SEKULA
PRODUCTION PRODUCER	PHILIPPA SMITH
PRODUCTION COMPANY	SMITH & JONES
GRADE	BEN EAGLETON
EDITOR	STUART MORLEY
POST HOUSE	AltVFX SYDNEY
POST PRODUCER	DAWN WALKER
VFX SUPERVISOR	JAY HAWKINS
FLAME ARTIST	HEATHER GALVIN
LEAD COMPOSITOR	MURRAY SMALLWOOD
GC ARTIST	WILL PRESTON

PHOTOGRAPHER	DAVID STEWART
AGENT	SIOBHAN SQUIRE
PRODUCTION COMPANY PRODUCER	STEPH CLAIR
AGENCY EXECUTIVE PRODUCER	ADRIAN JUNG
POST PRODUCTION	ELECTRIC ART

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