EnergyAustralia Uses Owl In Ad Campaign To Get People To Make A “Wise Call”

EnergyAustralia Uses Owl In Ad Campaign To Get People To Make A “Wise Call”

EnergyAustralia is launching a new advertising campaign encouraging consumers to ‘make a wise call’ and choose EnergyAustralia as their energy provider.

Katy Denis
Posted by Katy Denis

The campaign highlights the knowledge and expertise EnergyAustralia staff draw upon every day to match customers with tailored energy plans and products spanning electricity, gas, heating, cooling, hot water installations and emergency repairs.

“The energy industry is complex and it’s often difficult for customers to navigate a way through to get the products and services they need,” said Michelle Monaghan, general manager, sales and marketing at EnergyAustralia. “So, we wanted to create a campaign based on the idea that, with one ‘wise call’, customers could have their energy needs met simply, fairly and effectively every time. No fuss.

EnergyAustralia - Leo Burnett - PR print PR print2

“It was important too that the campaign be fun and memorable, so we’ve used the perfect metaphor for wise – owls. Our employees have developed skills and experience across a range of different fields, which is reflected in the various owls supporting customers to make confident energy decisions.”

“It took several long months to train the owls to talk, but it was worth it,” said Scott Huebscher, creative director at Leo Burnett.

“I call the big one Bitey.”

The campaign launched on June 14 in TV and rolls out across press, digital and OOH.

CREDIT LIST

PRODUCT Brand Refresh
CAMPAIGN A Wise Call

 

CLIENT EnergyAustralia
DIRECTOR OF RETAIL ADRIAN MERRICK
GENERAL MANAGER RETAIL STRATEGY & ENERGY SERVICES MICHELLE MONAGHAN
SENIOR MARKETING MANAGER JODIE ROCHETICH
SENIOR MARKETING MANAGER AYSHA CINCOTTA

 

AGENCY LEO BURNETT
CHIEF CREATIVE OFFICER ANDY DILALLO
EXECUTIVE CREATIVE DIRECTORS GRANT McALOON & VINCE LAGANA
CREATIVE DIRECTOR / WRITER SCOTT HUEBSCHER
SENIOR ART DIRECTOR NILS EBERHARDT
SENIOR PRODUCER RACHEL DEVINE
GROUP BUSINESS DIRECTOR LIBBY WESTON-WEBB
BUSINESS MANAGER RACHEL DOUGAN
PLANNING DIRECTOR THOMAS MILES

 

DIRECTOR ULF JOHANSSON
DOP ANDRZEJ SEKULA
PRODUCTION PRODUCER PHILIPPA SMITH
PRODUCTION COMPANY SMITH & JONES
GRADE BEN EAGLETON
EDITOR STUART MORLEY
POST HOUSE AltVFX SYDNEY
POST PRODUCER DAWN WALKER
VFX SUPERVISOR JAY HAWKINS
FLAME ARTIST HEATHER GALVIN
LEAD COMPOSITOR MURRAY SMALLWOOD
GC ARTIST WILL PRESTON

 

PHOTOGRAPHER DAVID STEWART
AGENT SIOBHAN SQUIRE
PRODUCTION COMPANY PRODUCER STEPH CLAIR
AGENCY EXECUTIVE PRODUCER ADRIAN JUNG
POST PRODUCTION ELECTRIC ART